The Idea Center

10 Added | 3 Magazines | 4 Likes | @TheIdeaCenter | The Idea Center is a small ad agency based in Richmond, VA. We create compelling marketing campaigns for local, national and international clients. Our services include website design, SEO and SEM (we're Google Partners), video production, TV, radio and print. We specialize in marketing for medical groups and the power industry.   

Google Tries to Stop Ads From Appearing Next to Hate Speech

Google moved on Tuesday to protect its lucrative advertising business by giving marketers greater control over where their ads appear online, after major clients withdrew spots that were shown next to hate speech and other offensive material.<p>Google has become a global advertising behemoth, …

Google

Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will …

Marketers Are Investing Heavily in Programmatic Advertising (Report)

Every year, it seems that marketing get more and complex, with many more intricate moving parts to consider when launching or maintaining campaigns. …

Advertising

Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

Consumer consumption and the evolving demand for all things mobile go hand-in-hand, according to P&G EMEA marketing VP Sophie Blum, with the …

Marketing

The Guardian is getting 60 percent of its Google mobile traffic from AMP

Many publishers have scrambled to adopt AMP, Google’s answer to Facebook Instant Articles. As the Guardian’s experience showed, Accelerated Mobile …

Digital Advertising

Here Are The Top User Interface Design Trends For 2017

Users have become more tech-savvy and have higher expectations for design than ever—which makes it all the more important that your app resonates …

UI Design

How to Get the True Measure of a Mobile Ad

Most Popular<p>The measure of who we are may be what we do with what we've got, to paraphrase Vince Lombardi. But what if we don't know what we've …

Mobile Marketing

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Snap's stock dropped below its IPO price.</b> The company's share price fell by 12% on Monday to $23.79, under its opening price of $24.<p><b>2. The CEO of ad tech unicorn VE Interactive has stepped down.</b> The company, which …

Advertising

"Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly" says WPP chief Sorrell

Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing …

Advertising