The Idea Center

22 Added | 8 Magazines | 9 Likes | 1 Following | @TheIdeaCenter | The Idea Center is an ad agency based in Richmond, VA. We create compelling marketing campaigns for local, national and international clients. Our services include website design, SEO and SEM (we're Google Partners), video production, TV, radio and print. We specialize in marketing for medical groups and the power industry.   

Google just killed off one of its biggest features - and you won't even notice

Google Search just killed off Instant, one of the most unique features of its search engine – and one you probably never really used.<p>For those not familiar with the nomenclature, Instant was first introduced in 2010 and provided immediate search results as you typed. While Google will continue to …

Google

Why Google, Nike, and Apple Love Mindfulness Training, and How You Can Easily Love it Too

Mindfulness is now fully mainstream. From apps to pop-ups to the boardroom, you can become zen anywhere, any time.<p>Meditation is now mainstream. From Just Meditate in Bethesda, MD to Unplug Meditation in Los Angeles, drop-in studios are popping up everywhere to give people the time and space to drop …

'I can’t trust YouTube any more': creators speak out in Google advertising row

Google’s decision-making process over which YouTube videos are deemed “advertiser friendly” faces scrutiny from both brands and creators, …

Advertising

'Social media marketing' is completely useless – but it could be a lot better

It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to …

Social Media Marketing

The Industry Just Got New Mobile Location Data Guidelines

The marketing industry just got standards for mobile location data.<p>With input from Starcom MediaVest Group, Acxiom, Facebook, Google, Apple and …

3 smart things you can do with programmatic mobile advertising

<b>For the experts this is nothing new, however for many other online marketers it is; clever applications provided by programmatic mobile advertising.</b> …

Advertising

Pop & Colorful Digital Illustrations

Moving from <i>The big band theory</i> to Homer Simpson without forgetting Walter White from <i>Breaking Bad</i>, the artist Moritz Adam loves revisit the heroes of …

Illustration

Google might kill Hangouts' text messaging feature (update: confirmed)

Google might soon begin implementing some big changes to Hangouts, now that the service's purpose has been redefined. According to an email reportedly sent to GSuite admins, you'll stop being able to send and receive text messages through the app on May 22nd, unless you're a Google Voice user. The …

Google

7 iconic logos and what you can learn from them

Logo design is one of those areas of graphic design that looks easy, but can be fiendishly difficult to get right. So classic logos that have stood …

Identity

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier

Only a few years back, mobile was a “maybe” in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on …

Advertising Industry

Google Tries to Stop Ads From Appearing Next to Hate Speech

Google moved on Tuesday to protect its lucrative advertising business by giving marketers greater control over where their ads appear online, after major clients withdrew spots that were shown next to hate speech and other offensive material.<p>Google has become a global advertising behemoth, …

Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will …

Advertising

Marketers Are Investing Heavily in Programmatic Advertising (Report)

Every year, it seems that marketing get more and complex, with many more intricate moving parts to consider when launching or maintaining campaigns. …

Advertising

Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

Consumer consumption and the evolving demand for all things mobile go hand-in-hand, according to P&G EMEA marketing VP Sophie Blum, with the …

Mobile World Congress

The Guardian is getting 60 percent of its Google mobile traffic from AMP - Digiday

Many publishers have scrambled to adopt AMP, Google’s answer to Facebook Instant Articles. As the Guardian’s experience showed, Accelerated Mobile …

Digital Media

Here Are The Top User Interface Design Trends For 2017

<b>Users have</b> become more tech-savvy and have higher expectations for design than ever—which makes it all the more important that your app resonates …

UI Design

How to Get the True Measure of a Mobile Ad

The measure of who we are may be what we do with what we've got, to paraphrase Vince Lombardi. But what if we don't know what we've got?<p>That's the …

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Snap's stock dropped below its IPO price.</b> The company's share price fell by 12% on Monday to $23.79, under its opening price of $24.<p><b>2. The CEO of ad tech unicorn VE Interactive has stepped down.</b> The company, which …

Advertising

'Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly' says WPP chief Sorrell

Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing …

Advertising