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Protein hype: shoppers flushing money down the toilet, say experts

Protein hype: shoppers flushing money down the toilet, say experts

The Guardian - Haroon Siddique

Consumers fuelling demand for high-protein products unlikely to see any benefits as people already eat more protein than they need, say dietitians The UK’s rocketing demand for high-protein products is being fuelled by consumers buying foods unlikely to deliver the benefits they are seeking, experts …

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