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Google to punish sites for using interstitial adverts

Google to punish sites for using interstitial adverts

The Guardian - Alex Hern

Full-page app-install adverts will lead to sites no longer being dubbed ‘mobile-friendly’ by Google’s search algorithm Google will begin to downgrade search results for websites that show an interstital advert for their mobile app from 1 November, as part of its ongoing effort to promote …

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