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Kimberly Kandrosadded this to Science
Does neuromarketing live up to the hype?

Does neuromarketing live up to the hype?

The Guardian

It seems like a day doesn’t go by without some sort of controversial brain-related study coming up in the media. It’s a phenomenon that is born out of the fact that brains are inherently interesting objects; everyone has one, everyone loves them. But all too often, as has been pointed out countless …

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