Bic advertising: look like a girl, market your company like a 1970s misogynist
“Look like a girl. Act like a lady. Think like a man. Work like a boss.” Market your company like a 1970s misogynist. That’s the message that the latest advertising campaign from pen-manufacturer Bic seems to be giving out. While I sit here and wonder just how an advert so obviously offensive was …
James Keane flipped this story into Hype.Today•3151d