The Goss Agency

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16 Marketing Predictions From The C-Suite

What are the top predictions for marketers next year? To find out, I turned to some of the leading experts, including CEOs, Presidents/GMs, CMOs, authors and executive recruiters.<p><b>Prediction #1: Digital Marketing will Cease (as Marketers Shift to Marketing in a Digital World)</b><p><i>From Michael Schinelli,</i> …

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i><i> and</i> <i>Stitcher</i><i>.</i>In this week’s episode of <i>#ThisOldMarketing</i>, Robert …

Marketing

5 Never-Fail Tips To Keep Creating Awesome Blog Content

Steal My Secret To Keeping Your Blog Ideas Flowing<p><i>How do you turn out so much quality blog content? What’s your blogging secret?</i><p>I often get asked …

The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media

I sometimes feel like <b>URL shorteners are some of the most understated tools in internet marketing</b>, and there have been more than a few times that I …

10 Strategies for Social Media Optimization and Building Your Brand on Social Media

Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one …

The 10 things in advertising you need to know today

<b>1. Snapchat is closing the gap on Facebook in</b> <b>video.</b> The Financial Times reported Snapchat is generating 6 billion daily videos to Facebook's 8 billion.<p><b>2. Brands are toning down their sexual ads.</b> Recent moves from Abercrombie & Fitch and American Apparel show the shirtless in-store model approach is …

3 Reasons Why Content Marketing Was Made for Millennials

I’m a millennial. One of those generation Y types, ya know?<p>To be completely honest with you, it’s something about which I’m fairly excited. While the …

What Really Makes Customers Buy a Product

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a …

3 Effective Tips for Marketing to Millennials

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be opinionate or hold strong beliefs about their life values.<p>For marketers it's lucrative segment to tap …

Luxury Daily

Despite making up less than a third of all active consumers during the holidays, millennials comprise the majority of luxury holiday shoppers, …

The Secret to Smartphone Marketing Is Still Email

<i>HBR STAFF</i><p>Smartphone is a weak word for the gadget that has become the ubiquitous hub of modern line. Life management device might be preferable. Pew reports that 64% of American adults own a smartphone, and that they use it for every imaginable activity — banking, ordering food, watching movies, …

Building Brand Loyalty through Surprise and Delight

Smart brands know that they're driven by their consumers - that without regular repeat buyers and without reaching new potential consumers, they …

5 Books Guaranteed to Unlock Your Creative Genius

Why does it seem like some people can effortlessly “follow their passions”, while others can’t? What’s the secret of successful entrepreneurs and …

Creativity

5 Tricks to Strengthen Your Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The world is a noisy place. It takes both heart and skill and to be heard in a way that moves customers to action. Your story is boring until proven otherwise and sending out another dull press release isn’t going to fix that. Instead, …

Marketing

Skating To Where The Puck Is: Put Video Ads Where User Attention Truly Resides

“Viewability is kicking brands and agencies in the gut,” said Mark Yackanich, CEO of Genesis Media, in a recent extensive interview. Genesis Media recognized problems associated with fraud and viewability as early as 2010, when the company was founded. With ever increasing demand for video ad …

How to Advertise Your Business on LinkedIn

Where are you going to advertise your business?<p>Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best …

Instagram Advertising: Understanding the Basics

As a social media platform, Instagram can be incredibly effective when it comes to generating engagement and developing brand recognition. The social media channel is actively growing, and has recently made advertising options available to all. Integrating Instagram into your brand's strategic …

Social Media

Twitter Isn't Doing Enough for Advertisers

Twitter thinks telling advertisers what works best will increase how much they spend on ads.<p>When <b>Twitter</b> (NYSE:TWTR) CFO Anthony Noto spoke at the</b> …

Five Tips for Marketing to College Students - Business - Small business - Entrepreneur.com | NBC News

College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They're part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power …

How Filson Is Using Its 118-Year Legacy To Plot The Brand’s Future

By Jeff Beer5 minute Read<p>The people of Filson have a saying, that the brand’s territory is anywhere the salmon can swim. Since 1897, the company has …

Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale …

The 10 things in advertising you need to know today

<b>1. Apple disabled its News app on iPhones in China.</b> The New York Times reports that Apple News users in china trying to open the app see a message reading "Can't refresh right now. News isn't supported in your current region."<p><b>2. Meet the most valuable startups in New York City.</b> From AppNexus to …

10 best digital marketing tools for 2015

Online tools make it easy for you to handle all your digital marketing endeavors in the simplest possible manner. However, there are so many tools …

Marketing

4 Reasons Why Trying Too Hard Ruins Your Brand

Learn from other brands' mistakes, and don't let consumers catch your brand using these advertising approaches.<p>You know what's really awkward? When customers make a mockery of your brand's desperate advertising tactics on social media. It's happened to companies from KFC to Bank of America, and it …

The 10 things in advertising you need to know today

<b>1. The web traffic for some of the world's biggest publishers dropped dramatically in April.</b> And nobody can agree why.<p><b>2. A senior telecoms exec says companies like Google and Facebook should be paying carriers for all the mobile data their ads are using up.</b> Deutsche Telekom's senior vice president …