The Drum

11 Magazines | 1,759 Followers | @TheDrumMag | Marketing can change the world. Our Flipboard Issues are curated by our award winning editorial team 

Rauxa brings in Preeti Patel from Huge as vice president of technology

Full-service independent agency Rauxa announced the appointment of Preeti Patel, a 20-year industry veteran to the role of vice president, technology.<p>…

Technology

Twitter to begin enforcing new rules around hate speech and abuse

Twitter has announced that it will begin enforcing a number of new rules regarding what users can and cannot post as it continues to fight rampant …

Censorship

Publicis chief Sadoun is joined by a youthful Maurice Levy in first Christmas address

Publicis Groupe chief Arthur Sadoun gave his first Christmas address to the holding company's staff in a funny short video, having taken over from …

Consulting

ESPN president John Skipper resigns, citing substance-abuse issues

ESPN announced the resignation of company president John Skipper, who had been with the network from 1997 and held the position since 2012.<p>The sports …

Bob Iger

Aesop Storytelling Series – Episode 6: Stay on the fucking bus

In June 2004, Finnish photographer Rafael Minkkinen stepped up to the microphone at the New England School of Photography to deliver the commencement …

Storytelling

Brands should focus on digital improvement more than innovation in 2018, say consumers

A new survey has revealed that many consumers want brands and businesses to improve their current digital products and services rather than rushing …

Trends

The World's Most Creative Women: Lucie Cardona, Carlson Rezidor Hotel Group

In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top …

Creativity

Guardian appoints Observer’s John Mulholland as US editor

The Guardian has appointed editor of the Observer John Mulholland as editor of the newspaper's US division.<p>Mulholland has been editor of the Sunday …

Journalism

The best 2017 Xmas ads: BBC, Vodafone Greenpeace

Christmas ad campaigns have become a key part of the holiday zeitgeist. For 2017's offering, The Drum spoke to the industry to talk about their …

Advertising

ANA finds more-and-more marketers are taking their media buying in-house with ‘undisclosed programmatic’ on the rise

More than 35% of brands have expanded their in-house programmatic media buying capabilities as marketers greater transparency, according to the …

Advertising

SheSays reveals winners of 'I Am Reindeer' initiative celebrating female creative talent

Global creative network for women SheSays has unveiled the winners of its Christmas campaign, 'I Am Reindeer', which aims to raise the profile of …

Reindeer

Why cost-per-second ad pricing creates an economic incentive

There are many questions around cost-per-second buying and what value time-based buying can offer brand owners and advertisers.<p>Looking ahead to 2018, …

Advertising

Oath confirms that it will directly replace former UK MD Nigel Clarkson

Oath has begun the search for a new UK managing director to replace Nigel Clarkson directly, The Drum has learned.<p>Clarkson’s sudden departure from …

Brexit

Reaching millennials: producer Michael Ratner finds a ‘snackable content’ niche within his generation

If marketers have learned one thing about millennials in their constant search to find what moves these coveted consumers, it’s that they don’t like …

Shaquille O'Neal

The importance of wellbeing and how businesses can encourage it

A study by Harvard University found that people spend 47% of their waking hours thinking about something other than what they’re doing.<p>"A wandering …

Self-improvement

The Virgin Money London Marathon sees New Balance and RPM collaborate

Footwear manufacturing company, New Balance, has teamed up with creative agency RPM, in line with its sponsorship of the Virgin Money London Marathon …

Sneakers

Rubicon Project CEO Michael Barrett: ‘What we’re trying to trumpet is choice’

Michael Barrett assumed the role of Rubicon Project chief executive at the most turbulent time in the adtech outfit’s 10-year history this year, and …

Advertising

Cancer Research evolves 'Right Now' campaign to show how the charity is making progress

Cancer Research has unveiled the next stage of its "unfiltered" documentary-style 'Right Now' campaign, as it looks to balance to the need to drive …

Cancer

Cancer Research UK evolves 'Right Now' campaign to show how the charity is making progress

Cancer Research UK has unveiled the next stage of its "unfiltered" documentary-style 'Right Now' campaign, as it looks to balance to the need to …

Cancer

AdVent: James Connelly, CEO at Fetch, explains why he is fed up of "shit digital advertising"

<b>As the end of 2017 approaches, The Drum has asked leaders in the industry what has put a bee in their bonnet this year via the medium of AdVent.</b><p>In …

Advertising

Ogilvy Mather takes a majority stake in Hong Kong digital consultancy ARBA

Ogilvy & Mather has acquired a majority stake in ARBA, a Hong Kong-based digital consultancy.<p>The five-year-old agency specialises in digital design …

Advertising

Creative Work of the Week: Christian Aid’s choir of Christmas grub sing of food waste

The penultimate Creative Work of the Week for 2017 is a stop-motion film from Christian Aid, which features endearing sprouts, carrots and other …

South Sudan

The launch lowdown: which brands enjoyed the best pre-Christmas product launches?

The run up to Christmas is a tricky time to launch any product or service. Still, as lists for Santa were being meticulously drafted, some brands …

Remembrance Day

Vatican selects Accenture as global experience agency to unify comms strategy

The Vatican's communications department has hired Accenture Interactive as its global experience agency to develop a new unified comms system as part …

Pope Francis

Creative Works EMEA featuring Snap LDN, Brothers Sisters, Havas London and more

<b>Welcome to The Drum Creative Works, in partnership with Workfront.</b><p>As always, this section is dedicated to showing the best creative work and gives …

Advertising

How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

As the region with the highest population in the world, Asia Pacific is one of the key markets for marketers to reach out to consumers living within …

Advertising

Behind the scenes of EasyJet's last minute Christmas campaign

On a snowy December morning outside of Terminal One of Gatwick Airport, Santa was seen clambering up and down an escalator without a reindeer close …

Christmas

Tencent and JD.com team up to take on Alibaba, invest $863m in e-commerce player

Tencent has partnered with e-commerce giant JD.com to invest $863m in online retailer Vipshop, in a bid to take on Alibaba.<p>The deal strengthens the …

eCommerce

Godrej Appliances aims to tackle allergens with its new product in the latest film

Indian home appliance brand Godrej has rolled out a TV campaign to raise awareness about how bacteria can cause allergies among kids and how the …

Allergies

Paytm makes push for QR code as primary mode for digital payments in India

To step up its efforts to rival Google's unified payments interface (UPI) application Tez, digital payment company Paytm is now pushing for the QR …

Banking