The Business of Adventure

71 Flips | 1 Magazine | @TheBusiness4vce | I’m Cathy O'Dowd, a climber, author & professional motivational speaker. 1st woman in the world to climb Everest from both sides. As a side project, I run a website devoted to helping other adventurers find the funds to support their projects. http://thebusinessofadventure.com

Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy

Hotels are being forced to figure out how to work with a new class of brand-peddling marketers.<p>Three years ago, Lisa Linh quit her full-time job to travel the world and document it on Instagram, where she has nearly 100,000 followers; since then, she has stayed in breathtaking hotels everywhere …

Social Media

No Country for Pro Climbers

Is cutting-edge climbing taking a back seat to celebrity, marketing, and social media?I’m incredibly relieved. This has been an important process in …

Social Media

Memories of That Awesome Time You Never Had

Sputnik

What I learned from a month of mobile-free travel

Within 16 months, 603 followers and 500 posts of first joining Instagram, I’d become everything I once ridiculed, giddily hash tagging words like #beautiful #wanderlust and #instatravel in a narcissistic haze.<p>“#epic #sunset here in #Mexico,” or something similar, read most of my posts in February. …

Social Media

Perspectives in photojournalism: The power of Instagram

• Social Media<br>• Digital Journalism<br>• Photojournalism<br>For photojournalists, Instagram can be a surprisingly useful tool for networking and showcasing one's …

Climbing Media Is Not Sexist, You Are

Author:<p>Publish date:<p>Social count:<p>3<p>3<p>SHARES<p>Disclaimer: This is a rant against rants.<p>Surprise! I’m a girl. I’m also a writer, photographer, and you …

Why extreme sports marketing campaigns should dial up the pursuit of liberation

Extreme sports have long provided brands with an engaging creative backdrop to help market their products; Samsung has again aligned itself with the …

Extreme Sports

Confessions of an Instagram Influencer

I’ve always been well-liked. At least, I think that’s the case. I have friends, a spouse, a job, a college degree. I exercise. I get haircuts …

The Rise of the Insta-Athlete

Today’s sponsored athletes take full control of their exposure—how do they do it? And what does this mean for next-gen pros?<p>In many ways, Brooke …

How The North Face Uses Hardcore Exploration To Inspire Everybody Else

President Todd Spaletto talks about how authenticity and a commitment to pushing boundaries helped The North Face become a $2 billion brand.<p>The documentary <i>Meru</i>, chronicles the years-long journey of three world-class climbers–Jimmy Chin, Conrad Anker, and Renan Ozturk–as they endure the physical, …

Extreme athletes are taking bigger risks for video views

The pressure is on for extreme athletes to be constantly producing content, and it's getting some of them killed.<p>On Aug. 26, Armin Schmieder elected …

How Instagram Is Changing Travel

Social media-savvy travelers are increasingly drawing their destination inspiration from Instagram—but at what cost?<p>Puffed, gray-tinged clouds roll over Odda, Norway, reflected in the quiet azure waters of Lake Ringedalsvatnet. More than 2,000 feet above, a hiker is perched atop Trolltunga, a cliff …

Social Media

Sasha Digiulian on How to Build Your Social Media Brand | Outside Online

I have always considered my climbing career as my own personal brand. If you want to be a professional athlete and earn a living from a niche sport, you have to be more than just physically talented. You have to be business savvy: you are essentially the CEO of a one-person company.<p>That’s the way …

Public Relations

Climbing for Likes: the Social Media Trap

“I’m not going climbing till I hit 12,000 followers,” Mike chortled. He was being facetious. But he was also gazing into his iPhone as if it held the …

#Vanlife, the Bohemian Social-Media Movement

What began as an attempt at a simpler life quickly became a life-style brand.<p>Emily King and Corey Smith had been dating for five months when they took a trip to Central America, in February, 2012. At a surf resort in Nicaragua, Smith helped a lanky American named Foster Huntington repair the dings …

Social Media