The Branding Journal

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New Visual Identity For Contemporary Dance Institution (ODC)

<i>Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical</i> …

15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy

<b>As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important</b> …

What Went Wrong With Brand Guadalajara?

<b>Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should have been the launch of a new</b> …

Has the iPhone 7 done enough to keep customers interested?

<i>Apple dominates the market when it comes to smart phones. Always updating the technology available to customers and always ensuring that their latest</i> …

Feminine care in China to be brought into the limelight by tampon brand Femme

<i>Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for just one per cent of the £60.7bn</i> …

Burberry To Capitalize On Popularity of Pinterest Through Personalization Campaign

<i>The 160 year-old, global brand Burberry, are hoping to capitalize on Pinterest’s 100 million monthly users, in a move to support their sales and</i> …

7 Manly Brand Visual Identity Designs

Marion is the Founder of The Branding Journal. Her passion for strategic marketing made her create The Branding Journal - with the objective to offer …

Moleskine’s Brand Extension: A Café For The Creative

<i>The Italian notebook maker, is celebrating their creativity with the smell of coffee, as they extend their brand into a new market. Already making</i> …

Some of the best adverts we saw during the Olympic Games

<i>This year’s Olympic Games have been a spectacular show of athleticism and real sense of community. For brands the popularity of the Games means it is</i> …

Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds

<b>Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their diamond buyers.</b> <b>In an attempt to</b> …

What is the role of a Brand Manager? - Job Description

<i>Brand manager might sound like a glamourous job. To be working on some of the biggest brand names in the world but brand managers also have a huge</i> …

Interview with Nicolas De Santis on Branding The European Union

<i>A few days ago we posted an article about the effect of Brexit on the European Union brand. Today, we are excited to unveil our recent exclusive</i> …

A Taste of Bourbon Branding: Telling authentic stories with design

<b>Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in an authentic way with both bourbon</b> …

Mazda to Focus on Brand Management to Increase Long-term Growth

<i>The major car brand has seen a decline in sales at the start of 2016 and with the bigger picture looking even flatter, Mazda has decided to focus</i> …

Pokémon GO – An Opportunity For Brands?

<i>Pokémon GO is taking the app community by storm. In less than a month the app has been downloaded 75 million times and seen media exposure like never</i> …

Nike India takes “just do it” to another level as new ad goes viral

<i>Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and pushing the boundaries of brand communication cross</i> …

London's Oxford Street Re-position their Brand in a Bid to Boost Sales

<i>With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. Repositioning its brand and communications in a</i> …

The Digital Opportunity in Latin America

<b>Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take</b> …

LIA Awards - Introducing a New Verbal Identity Category

What About Naming? What about all the words? When London International Awards (LIA) became the first global awards to recognize the role of naming …

Why are MasterCard Changing their Logo After 20 Years?

<b>The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has made the decision to</b> …

APA launch their new brand identity showing their growing company status

<i>One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity in a bid to reflect the</i> …

Carlsberg sets to Reclaim its Craft Beer Heritage

<i>As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old bottle of beer, in an attempt to re-brew the</i> …

Finding Your Brand Purpose: What Do You Stand For?

<i>Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to</i> …

LATAM airlines rolls out new corporate branding

<i>In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their affiliates’, LATAM Airline Group have launched their new</i> …

What is a branding agency?

<i>This article looks at the basics of what a branding agency is, what they can offer and what particular elements they specialize in and focus on.</i><p>We’ve …

Snapchat Redesigns Homepage in a bid to Boost More Brands and Business

<i>Launched last week is a new look for Snapchat’s popular homepage in a redesign strategy to help increase the traffic to not only their site but to</i> …

Tourism Western Australia’s social media hashtag in the firing line

<i>Every company wants to have that next great marketing campaign and to enlist the powers of social media to help them reach this status. But the</i> …

Why is Branding so Important for Your Business? [+ 8 Real Life Examples]

Creating a brand is great.<p>But clearly understanding why it will bring value to your business?<p>That’s when you can slap a giant “S” on your …

Will the Co-op’s rebrand give them back their #1 spot in the community?

<i>Large UK supermarket chain, the Co-op, is undergoing a major rebrand in a bid to remind people that “community” is still at the heart of what they do.</i><p>…

The New Olympic Games Logo: Rio 2016

<i>Rio will be the first South America city to host the Summer Olympics, so when it came to designing the perfect logo, to represent the games and of</i> …