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The Insidious Genius of Hello Kitty-Branded Beer

The Insidious Genius of Hello Kitty-Branded Beer

The Atlantic - Jordan Weissmann

A colorful new ploy to turn Chinese women into alcoholics Hello Kitty, having been slapped onto just about every other imaginable consumer product on this little blue marble of ours, is now being used to market beer in Asia.* Consumers in China and Taiwan can now pick from six fruit-flavored brews, …

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