The&Partnership

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Ad of the Day: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted

How much is that doggie on the billboard?<p>Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford …

Pets

Instagram wants its @music account to be a discovery tool and community all-in-one

Instagram is giving fans and music artists a new way to interact from today, following the launch of its @music channel.<p>The @music account will aim to give a ‘behind-the-scenes’ look at big-name artists, as well as drawing the spotlight on lesser known performers.<p>“In the Instagram tradition, we …

Participation

Maker Studios Wants to Make a Little Something for Everyone

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the …

Advertising Industry

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated …

Snapchat

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using …

Marketing

MTV Wants to Livestream Its Movie Awards Into Viewers’ Social Feeds

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices.<p>This …

Social Media
Digital Advertising

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter’s Periscope

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app …

Livestreaming

Speed, Quantity and Multiplatform Distribution Are Driving People.com’s Crazy Traffic Growth

People.com says it's been experiencing record-breaking traffic growth, thanks to a strategy that emphasizes speed and quantity without sacrificing …

Advertising Industry

A Filmmaker Gets an Opportunity of a Lifetime

In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and …

Advertising Industry

Jamie Oliver’s company: Online ‘vlogging' stars must clamp down on junk food ads that appear with their videos

Online ‘vlogging’ stars should take care over the adverts that appear with their videos, Jamie Oliver’s company has urged, in the wake of controversy …

YouTube set to launch Canadian ad blitz

Google Inc. is launching an advertising campaign on Monday aimed at attracting more advertisers to its online video service, YouTube.<p>The ads, which will appear online and on billboards and transit ads in Toronto, are part of a larger effort to increase YouTube's audience and the star power of its …

Large Hadron Collider helps scientists confirm existence of the Force

Physics. You never know what's next — first we had gravity and electromagnetic force, then scientists told us about the strong and the weak force, …

Facebook’s Messenger Platform Must Go Beyond Apps And Embrace The Web

Facebook’s move to turn Messenger into a platform for third parties has been one of the company’s most important decisions to date. Mobile messaging is a pivotal trend that will shape the way billions of people consume the Internet.<p>It has the potential to overhaul the dynamics of digital …

Apps

A new system tracks which ads coaxed your feet to walk into that store

The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why.<p>The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI).<p>But its parents — global media services …

Calling Advertising Dead Is Dead

Since I started in advertising, I’ve always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be …

SXSW: Did It Really Matter for Marketers and Agencies?

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment.<p>Starting March 12, at …

Advertising Industry

Doomed to fail? Assessing top SXSW trends

<b>By Scott Suthren</b><p>Inevitably, the hype engine that is SXSW spits out a super-duper app or trend that explodes out of Austin like the bats under the …

Mind blown: The unexpected power of SXSW

<b>By Scott Suthren</b><p>This time of the year is one of the greatest identity defining moments in our business. Hating SXSW has become a badge, where it is …

Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing.<p>Adweek caught up with Peter …

Digital Advertising

The Race To Make Everyone A Livestreamer

One by one, technology has unlocked communication mediums for the masses. Ways of sharing once reserved for those in positions of influence with professional equipment are now open to everyone with a smartphone. What once only a journalist or TV star could do is now a possibility for those who were …

Social Media

Tumblr’s Creatrs Network Shares Its First Marketing Results

The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The …

Marketing

Here’s the Guy From Adult Swim Who Trawls Vimeo for Your Art School Thesis

Dave Hughes is not a household name. He is, however, a beloved figure if you're really into strange art video and electronic music, largely because …

Music Videos

This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote …

Facebook Ads

How To Become a Pro At Shruggie Reactions Like ¯_(ツ)_/¯ and ಠ_ಠ

Teach me how to shruggie ¯\_(ツ)_/¯<p>You’ve probably noticed over the last few months that those mysterious text-based reaction emoji (like¯\_(ツ)_/¯ and ʕ•ᴥ•ʔ) have become extremely popular on places like Twitter, Tumblr and Facebook.<p>These new reaction faces are a type of text called ‘kaomoji’ which …

Machine Learning

The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right …

Advertising Industry

Facebook warns Page owners their like counts will drop on March 12

Facebook will be removing certain inactive accounts next week from Pages’ like counts, a step that will probably result in Page owners seeing a drop in likes.<p>In a blog post this morning, Facebook said, “To make audience data even more meaningful for businesses, we’re updating the way Page likes are …

Imgur Paves The Way For Native Ads With A Redesigned Mobile App

Imgur, the company we like to think of as the bad-boy alter ego of image-based platforms like Instagram and Pinterest, today released a revamped iPhone app designed to attract new advertising dollars and justify its $200 million valuation.<p>“Imgurians increasingly live on their mobile devices, and we …

Apps