Adam Gray

9 Flips | 1 Magazine | 16 Followers | @TheAdamGray | Social Media Author, Speaker and Advisor

Digital Marketing and the Role Social Can Play - Digital Leadership Associates

It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of …

So, how does one become “social” in business? - Digital Leadership Associates

That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, …

Why Social Isn’t Always What You Think - Digital Leadership Associates

I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. …

Watching the light come on… - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most …

Is multi-channel just disparate distribution? - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but …

Customer Experience

Your comms…is it gorilla marketing? - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>Less of a blog, and more of a thought for the day really!<p>Tim Hughes, the co-founder of Digital Leadership Associates …

I’ve had enough, stop with all the corporate re-sharing. I’m tired… - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>It’s time for a rant…perhaps because I’m still on a post-Christmas diet and therefore a bit grumpy! So, I’m sorry about …

Why social media implementation so often fails - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>Having worked in the social media space for some years I have been fortunate enough to engage with a large number of …

Mistakes that (almost) every digital marketer will make…and shouldn't - Digital Leadership Associates

<b>By Adam Gray | @agsocialmedia</b><p>I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met <i>literally</i> thousands …