Frank van Rooijen

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IHG and Coca-Cola Look for Next Instagram Video Star This Summer

InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to …

San Francisco

The Greatest Advertising Idea Ever Is Here, and It Will Make You Hate the Business

"Who needs a fucking idea these days when you've got an awesome piece of tech?"<p>Those are the wise words of Steve Back from Ogilvy Australia in the …

Advertising

Street Signs Turned Into Post-Apocalyptic Weapons

Available to Premium &<br>Purple Members<p>Before you start filling up your calendars with conferences to spark your business innovation and personal growth …

If Nike Sneakers Were A Mandatory Part Of Flight Attendants' Uniforms

If Nike Sneakers Were A Mandatory Part Of Flight Attendants’ Uniforms<p>Available to Premium &<br>Purple Members<p>Before you start filling up your calendars …

IKEA Transforms An Entire Monorail Line Into A Mobile Showroom [Pics]

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Bobby Jones, …

Smartphone-Assisted Easter Egg Hunt Is Latest Use Of iBeacons

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Wearable X CEO …

Explore The Contents Of An Entire Shopping Mall Like A Connected Closet

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Retail, Customer …

Deadmau5’s Coffee Time With Zedd

Have you ever wondered what the people at the top of the EDM industry talk about? Well Joel Zimmerman who is sometimes Deadmau5 (watch the video, …

Deadmau5’s Coffee Time With Pharrell Williams

After the big success of Deadmau5’s impromtu coffee run with rising EDM superstar, Zedd, he now continues his ‘series’ of coffee runs with Daft Punk …

25 years of dance music in the Netherlands: Bingo Players

<b>Now in its 25th year, Amsterdam Dance Event continues to draw artists, professionals and fans from across the globe to celebrate the electronic dance</b> …

7 Ways To Improve Your Music Production

I was thinking today about how there are some pretty basic production tips that I wish I’d taken on board earlier with my music. If you’re anything …

50 Pro Tips For Breathing Life Into Your Electronic Music

<b>You know the feeling when you listen to a well-produced electronic track: Everything about it seems to burst with energy, each of the elements twist</b> …

10 Principles Every Producer Must Know To Achieve The Pro Sound

Often, when we talk about optimizing, we’re not talking about adding more to make something better. We’re actually referring to removing stuff:</b> …

How EDM Is Changing Mixing And Mastering

Both mixing engineers and mastering engineers are tied at the hip, though many don't realize it. Yes, it's true that many mastering engineers are …

The Critical First Hour Of Your Mix - Recording Revolution

<b>Did you know that 80% of your mix comes in the first hour?</b> It’s true. The majority of your mix’s sound, vibe, and direction is set in those first 60 …

Crowd Pleasing DJs and the Future of Electronic Music

I am rather lucky that I am able to attend many electronic music events every year. The problem is, attending these events means that I am witnessing …

Afrojack Plays Deadmau5 at His Own Game, Wins

After listening to <b>Afrojack</b> speak at <b>EDMbiz 2013</b> one thing became very clear to me. Do not mess with <b>Afrojack</b>. Nick van de Wall, had no problem cleverly …

Ellie Goulding set for First DJ Performance

<b>Ellie Goulding</b> has appeared as a vocalist on dance music tracks for years. She exploded in the states after <b>Bassnectar</b> remixed her track <i>‘Lights’,</i> and …

John Askew Attacks Avicii, Thanks Him For Making Him Puke

In a 1,000 word open letter to Avicii, trance producer, John Askew, attacks the Swedish producer in one of the most sarcastic essays I have ever …

Hardwell to Release “I AM HARDWELL” Documentary

Throughout the past few years, Dutch producer Hardwell has surged through the ranks of the EDM scene to become one of the most renowned names in the …

Rob Swire Taking Time Off From Playing Live

<b>Rob Swire</b>, of <b>Knife Party</b> and <b>Pendulum</b>, announced on his Twitter earlier that he will be taking a six month hiatus from live performances in order to …

Avid Pro Tools Tutorial - Routing multi-outs

Laidback Luke & Hardwell - Dynamo (The Remixes)

Laidback Luke & Hardwell – Dynamo (The Remixes)<p>This spring, two Dutch heavyweights joined forces to release “Dynamo.” On one hand, there’s Laidback …

Alesso And Calvin Harris To Collaborate

Another power collaboration forms as <b>Alesso</b> announces that he will be working with <b>Calvin Harris</b> on his next track. We only know that the track is in …

Sebastian Ingrosso, Tommy Trash, John Martin Reveal Epic Music Video for ‘Reload’

<b>Sebastian</b> <b>Ingrosso</b>, <b>Tommy Trash</b> and <b>John Martin</b> have just released a monumental music video for their hit single <b>Reload</b>. The video has truly astonishing …

Mightyfools - Footrocker [Exclusive Preview] - OUT NOW!

The Most Awkward Interview With Diplo

Whether you love or hate the guy, what Diplo has accomplished is quite remarkable. From the Express Yourself “involuntary” and yet oh so successful …

Axwell & Sebastian Ingrosso Premiere Collaboration ‘ROAR’

Well there you go folks, a 3 minute long preview of Axwell and Sebastian Ingrosso’s post Swedish House Mafia collaboration titled ROAR. The track …

Spinnin' Sessions 003 - Guest: Firebeatz