Odette Swan

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There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

August 19, 2013<p>We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at …

Digital Advertising

Just 31 of the Top 100 Brands Are on Tumblr

Tumblr, the popular microblog and new Yahoo plaything, still has a way to go to catch up with competing social networks in at least one key category: …

Facebook Makes Ads Prettier With Shutterstock Partnership To Offer Free Stock Images In Ad Creator

When ads look bad, Facebook, users, and advertisers all lose. So Facebook today announced a partnership to bake Shutterstock into its ad creator, allowing marketers to select from millions of free stock images for their ads. Facebook today also started letting advertisers upload multiple images at …

APIs

Facebook to Provide Free Photos for Businesses to Use in Ads

Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help.<p>In an attempt to make it easier for businesses to create a …

Can Facebook Rewrite the Industry Standard For User Engagement?

The "monthly active users" figure has long been the industry standard for user engagement in social media. It's easy to digest, but more importantly, …

What Are You Going To Do With All Those Likes?

I'm a Facebook fan of at least 20 local attractions, shops and restaurants that I've never visited. The neighborhood antique store where I've been …

Travel

Facebook Updates News Feed to Feature More 'High Quality' Content

Facebook has updated its News Feed algorithm in an attempt to flag and display more "high quality" content from pages that users engage with.<p>The …