Terry_Ku

33 Flips | 2 Magazines | 7 Following | 2 Followers | @Terry_Ku | Keep up with Terry_Ku on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Terry_Ku”

The Best Briefcases for Every Profession

<i>Last Updated December, 2017.</i><p>What makes a good briefcase? Ask any suit with a 9-to-5 and a penchant for vicuña, and you’ll hear a few requirements: it …

Part 9) A Friendlier, More Transparent Future?

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>Post-Katie Cotton, members of Apple’s PR and Communications team are said to be excited about the new opportunities and tactics they will be able to execute under a friendlier, more …

Part 8) Steve Jobs and the Process Behind Press Releases

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Steve Jobs and the Process Behind Press Releases</b><p>A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another …

Part 7) Product Reviews, Briefings, & Reviewer’s Guides

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Product Reviews, Briefings, & Reviewer’s Guides</b><p>The attention that Apple’s PR and Communications group puts into events can even be seen in the packages that reviewers receive with …

Part 6) Controversies: From Maps to Beats to Haunted Empires

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>The number of major controversies in Apple’s recent history could be counted on a single hand, but because of the company’s size and history of PR dominance, each one has attracted …

Part 5) Two Heads In Place Of One

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p><b>Two Heads In Place Of One</b><p>Months after announcing her departure, Katie Cotton has moved on from Apple, according to a person close to the former executive. She is no longer involved …

Part 4) The Departure of a “Tyrant”

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>While Apple PR portrayed former VP of Worldwide Corporate Communications Katie Cotton’s departure as a way for the executive to spend more time with her children, the true reason for …

Part 3) Strategies: The “Art of Deep Background” and Controlling the Press

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>Apple’s PR department presents a cool, measured public-facing image: it only responds to press inquiries when it wants to, doesn’t offer quotes unless they’ll be reprinted without …

Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over …

Part 1) Apple Events and Shredded White Booklets

From <b>Seeing Through the Illusion: Understanding Apple’s Mastery of the Media</b>, a profile examining Apple’s PR strategy:<p>“The keynote is like a production. You have to have a special appreciation for it.”<p>You probably never knew that an audience member fainted during one of Steve Jobs’s keynotes. …

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

<b>“Beautifully, unapologetically plastic.”</b><p><b>“Feature for feature, it’s identical to iPad Air in every way.”</b><p><b>“Just avoid holding it in that way.”</b><p>Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products …

The Fabulous Life Of Sir Jony Ive, The Genius Behind Apple's Design

Ive has worked at Apple for 22 years. In that time he has received countless awards and accolades for his ingenuity and commitment to Apple's minimalist design aesthetic.<p>He has also become quite famous. The London native is frequently spotted at clubs and lives in California, near Apple's …

Jony Ive

Looking to buy a home on a private island? Here's what for sale: http://ow.ly/xpz54

20 Best Weekenders and Duffels to Buy Now

<b>Editor’s Note:</b> This post has been updated to reflect new selections for 2017.<p>When the occasion calls for light packing in something that’ll easily …

How Steve Jobs taught everyone (even Apple’s engineers) to care about design

It is often said that what separates Apple from companies like Samsung and Sony is that at Apple, design is law. Other companies put engineering first.<p>But that’s not true, according to former Apple senior designer and user experience evangelist Mark Kawano. Speaking to Fast Company’s design site, …

Jony Ive

How to buy a suit, from Tommy Hilfiger: "If you button the top button or center button of the jacket and it's not pulling around the waist and the vents aren't spreading but it's still snug, you know you have a good fit." See advice form 18 other top menswear designers here: http://ow.ly/wRaWC

27 Fat-Burning Ab Exercises (No Crunches!)

Abdominal exercises to burn fat, flatten your belly, and strengthen your core.

Now You Too Can Get Apple OS X Betas

Apple rolled out its new OS X Beta Seed Program to all Mac customers Tuesday — meaning users get to see future operating systems early.<p>Historically, …

MacTrast Deals Offering NAME YOUR OWN PRICE Learn to Design Bundle!

- Apr 22, 2014<p>If you love great design and want to create awesome designs yourself, but don’t want to spend a fortune learning how, boy do we have …

Former Apple Marketing VP Reflects on Steve Jobs and Marketing

In a new video, former Apple marketing vice president Allison Johnson talked about marketing at Apple and what it was like to work under Steve Jobs. The interview, which took place at the 99U Pop-Up School last September (via <i>Cult of Mac</i>), covers words that were verboten at Apple -- "brand" and …

Men's Fashion, Style, Grooming, Fitness, Lifestyle, News & Politics

GQ Recommends<p>All of our favorite pairs from the best brands in the business that you can buy right now.<p>40 Photos2 days agoView More<p>What to Watch on …

Smart Casual Dress Code Defined (And How To Wear It With Style)

What is smart casual? The <i>Macquarie Dictionary</i> defines smart casual as “well-dressed in a casual style.” Oxford defines it as “neat, conventional, yet …

Guide to Life: Pack a Suit

You have a job interview. Or maybe it’s a wedding. Either way, you need to pack a suit. Unfortunately, they’re not the easiest things to fold — not …

Architizer

Black Tie Dress Code - Wear Evening Wear Like James Bond

<b>Tuxedo, black tie, dinner dress, 007 duds, penguin suit…whatever you call the most formal of dress codes (and we certainly hope it isn’t that last</b> …

Original Macintosh Team Gathers to Celebrate 30th Anniversary with Stories, Demos and Laughter

Last night, over 100 members of the original Mac team gathered to celebrate the Mac's 30th anniversary in De Anza College's Flint Center, where Steve Jobs first introduced the Macintosh 30 years ago. The event was focused around three separate panels: the conception of the Mac, the building of the …

Modernism In Motion: Le Corbusier's Architectural Philosophy, Animated

Le Corbusier: Whether you agree with his principles or fume at them, his influence on contemporary architecture cannot be overemphasized. His obsession with the industrial, such as urban plans that featured the automobile, made him one of the pioneers of modern architectural history.<p>Even now, his …

Banter With the Beast: Nancy Gibbs, 'Time's Woman of the Year

The magazine’s first female managing editor talks to Lloyd Grove about spinning off and the future of news.<p><i>Time</i>’s Nancy Gibbs, who this week was …

Architizer Journal: The Official Architizer Blog

We're building a comprehensive, firm-wide resource for project specifications.<p>This is what great architecture looks like today.<p>Find the best brands for every architectural product and material.<p>Renowned architects have now created more than 100 houses in the city.<p>José Selgas and Lucía Cano explore …

Architecture