Terry Roseberry

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"In Memory of Glenn Frey " The Eagles Hotel California

Guidewire: How An Entrepreneur Can Win An Industry

For many startups, the focus is often on developing a product that is applicable for just about any industry (known as a “horizontal” strategy). The allure is that the market opportunity is enormous.<p>Yet what about going after a particular industry instead — that is, to take a “vertical” strategy? …

Business Strategy