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Become a Thought Leader in Your Industry

Becoming a thought leader in your industry is a process, one that shouldn't be taken lightly. Here are five steps to get you started.<p>Being a thought …

Marketing

HYPEGOD Is Your Go-To App to Become the Next Big Social Media Influencer

Get rated, get rewarded.<p>We’ve always been at the forefront of cutting edge social media representation, with our extensive following across prominent platforms such as Facebook, Twitter, and of course Instagram. Our loyal fanbase is considered the connoisseurs of hyped trends and new-aged fashion …

The demographics of the most popular social networks

Do you ever feel that the internet is drowning in statistics?<p>There are countless reports and data floating around out there, and navigating through …

Public Relations

YouTube Advertisers Ask For Discounts (GOOG) | Investopedia

Following the recent revelation that ad content of many brands had appeared alongside extremist content on the video distribution platform YouTube, …

3 Clever Content Plans to Triple Your Output

Let’s face it: writing content is hard work and takes a lot of time. That’s true for beginner and veteran marketers alike. So anything you can do to …

Marketing

6 Creative Ways to Use Instagram Multiple Photos and Videos

Do you want to use Instagram at its maximum capacity? Have you considered the new feature launched by Instagram—adding multiple photos or videos?<p>To …

Mobile Photography
Marketing

Why Agencies Should Abandon Advertising and Invest in Owned Media

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto …

Marketing

Dark Horse No More: Three Reasons Why Pinterest Is Killing It

Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the …

eCommerce
Marketing
Artificial Intelligence

The real motivations behind the growing YouTube advertiser boycott

LONDON — The timing could not have been worse.<p>On the week leading up to the annual ad industry event Advertising Week Europe, The Times of London ramped up its investigation into brand ads inadvertently appearing next to extremist content on YouTube and funding the videos' creators.<p>By the second …

AdTech

Social media re-branding — the good, the bad and the ugly

Or, how LinkedIn & Facebook nearly killed me (and our company)<p>Our social media re-brand saga<p>We got acquired. It happens. It could happen to you. When …

SEO

How to improve website ranking by millions? | "Blogging by the Road not Taken"

How my Alexa website rank became 3 million<p>I keep checking my website ranking on Niel Patel’s website regularly. <b>Click here to check your website’s SEO</b> …

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

With a community of 600 million users, 100 million of whom were added in the last half of 2016, Instagram has become an indispensable tool for social …

25 Creative Photo Contest Ideas You Can Use Today

Photo contests are one of the best ways for businesses to connect with people in their target market. They’re awesome for driving social engagement, …

Marketing

10 Tips for Selling in Influencer Marketing to Senior Management

Back in January we published a post on the ‘5 Most Common Reasons why Influencer Marketing Fails‘, identifying “lack of understanding from senior …

Marketing

5 Must-Read Digital Marketing Guides to Beat Your Competition

Thinking about improving your marketing plan? Start by reading the following must-read online guides:<p>1. Content Marketing<p>Want to read a definitive …

Marketing

How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the …

Advertising Industry

Automate social media sharing to save time and effort

Promoting websites, blogs, companies, products and services across social media takes a lot of time and effort. Cut it to a minimum by automating …

The Step-by-Step Guide to Creating a Facebook Sales Funnel

Facebook may no longer be the coolest or sexiest social network on the block.It may no longer be the place where teens and tweens go to vent their …

Marketing

How to be Successful on Instagram: A Beginner's Guide with Examples

I could spend the next 2,000 words describing, in detail, how you can be successful on Instagram.<p>But I've written that article before, and can't help …

Kate Spade

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“What do we do since we can’t run Facebook ads and Google AdWords campaigns?”<p>This is a question I have been asked multiple times by business …

Marketing

Net neutrality DOA? Here's what's next for the internet

Republicans are saying net neutrality rules are bad for business, while Democrats fear any changes will leave our internet rights vulnerable.<p>Just two years after adopting its net neutrality rules, the Federal Communications Commission could be on the cusp of tearing them down.<p>In 2015, the FCC, led …

Net Neutrality

How Fashion Nova Built An Entire Fashion Company Completely On Instagram

By recruiting thousands of social media influencers, an LA fashion label has boomed to more than 600 staff in just three years.<p>The photos are all over Instagram: Uniformly curvaceous women squeezed into tight, strategically ripped jeans, body-conscious velvet dresses, and lace-up bodysuits.<p>But the …

Kylie Jenner

YouTube launches Uptime, an experimental app for watching videos with friends

Looking to turn watching YouTube videos into a more social experience, a team from Google’s internal incubator, Area 120, has launched Uptime, an app that lets you watch videos together with your friends. The app is initially available only for iOS devices, and it feels very different from the …

Apps

Watch this Tesla be transformed into a car straight out of a video game

Burnie Burns says he’s not much of a car guy, but at some point in his life, he decided he’d had enough of driving low-end cars and decided to buy a …

Tesla

What Makes the Perfect Mobile Ad?

When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can …

AdTech

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.<p>Author of A Paperboy's Fable: The 11 Principles of Success<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At its core, marketing is a form of …

Marketing
Behavioral Sciences