Teri Cooper

16 Added | 1 Magazine | @TeriCooper2015 | Entrepreneur, social media + content marketing specialist, blogger, winer + diner, Melbourne.

Love It Or Hate It: Influencer Marketing Works

In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd. That’s why turning people into brand advocates who can move the needle on consumer decisions makes a lot of sense for …

Public Relations

Your Brand Story | Inspire Your Customers to Share with These 10 Traits

A brand story is only as powerful as its ability to make an emotional connection to stakeholders that inspires them to share it. This is even truer …

Why Brands Should Embrace User

You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and acquaintances posing with …

Steffi Graf is Kerala’s Ayurveda brand ambassador

Tennis legend Steffi Graf was on Wednesday appointed the Ayurveda brand ambassador of God’s Own Country Kerala.<p>A decision in this regard was taken by …

MINI relaunches its brand and offers Airbnb-style sharing to car owners

Car brand MINI has relaunched its visual identity, unveiled a new version of the MINI Clubman estate and embraced the "sharing economy" by offering …

What top brands would look like as beer bottles

From alcohol to smoothies, the drinks industry is incredibly competitive. But this doesn't mean you can't have a bit of fun while you're trying to …

40 Examples of Classic Branding Next to the Modern Version

<i>From minor tweaks to major redesigns, these companies have changed with the times to stay at the top of the branding game.</i>Evolution helps brands stay …

Graphic Design

THE SILICON VALLEY 100: The most amazing and inspiring people in tech right now

After months of research and debate, Business Insider is proud to present the Silicon Valley 100, our annual list of the people who matter most in Silicon Valley.<p>To compile the list, we looked at who won big in the past year: star executives, industry-changing acquisitions, top VCs, promising …

Silicon Valley

10 Quick Ways To Become A LinkedIn Star

While we are always told as job seekers and business owners to cultivate a strong and integrated social media profile, a lack of meaningful metrics …

Marketing

'Seinfeld' fans to Hulu: 'What's the deal with all these commercials?'

It's the sort of thing that Jerry, George, Elaine and Kramer might yada yada yada about if "Seinfeld" was still on the air: paying for a subscription to a streaming service, only to still be peppered with commercials?<p>It's been less than 24 hours since all 180 episodes of "Seinfeld" became available …

Jerry Seinfeld

9 Foolproof Ways Content Marketing Helps Build Your Brand

When you see banner and display ads, do you click them and find out what they are about? Bet you don’t, just like the 99% of consumers who reject …

Marketing