Teresa Huasasquiche

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Produce Content Marketing That Customers Care About

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming …

10 Lessons I Learned from a Year of Productivity Experiments

Over the last 12 months I have conducted countless productivity experiments on myself, interviewed some of the most productive people in the world, …

3 TED Talks That Uncover the Secrets of Storytelling

When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.<p>Scouring YouTube for tactics, elements, and …

The Big Data Blunder: Missing Personal Connections

Having just spent a week away in the mountains of Maine – in a place where there was no mobile service but there was wifi -- I saw a good range of …

The 4 P's of Influence & Why It Matters to Strategy

by @kathykeanini<p>There are many digital-era terms that have multiple meanings and among them is the ubiquitous term "influencer". PR professionals …

5 Simple Things You Can Do To Be Happy

What’s the secret to happiness?<p>To be honest, I still don’t know. Over the years I’ve experimented with different strategies and techniques with the …