Temo Luna-Nevarez

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Target Still Hopeful For Turnaround As Its Shoppers Spend Less At Store

Americans are still shopping at Target, but they aren’t buying as much as they did before. That’s a huge problem for the retailer, which claims to …

Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on …

Snapchat Is Making App Install Ads More Targeted With Deep Links

Snapchat’s ad-tech pipes are getting a little deeper.<p>For advertisers that run ads that promote app installs (by prompting users to swipe on the …

YouTube is exploring “further consequences” against Logan Paul after that suicide video

YouTube finally realized that it needed to make it official and publicly state that Logan Paul screwed up by posting a horrifying video of suicide. The video site posted an open letter on its Twitter feed on Tuesday apologizing for the lack of communication. It explained that the video, posted to …

Food Trends to Know in 2018

Remember the asparagus water incident of 2015, in which a Whole Foods store was selling bottles of water containing stalks of that vegetable for $6 …

Alexa’s Coming to More Gadgets—Even If You Don’t Want It To

Alexa wants to be where the people are—not just in their homes.<p>It wants to be where people walk, where they run, where they stay all day in the sun. …

YouTube Drops Logan Paul From Google Preferred Ad Platform After ‘Suicide Forest’ Video

YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded “We found a dead body in the …

Walmart Is Closing Over 60 Sam’s Club Stores in an Effort to Amp Up Its Ecommerce Strategy

We’re only 11 days into 2018 but Walmart is making it clear that this year, it’s waging a bigger war with Amazon.<p>In a press release, Walmart stated …

Where Are All the Brands? Why More Companies Aren’t Divulging Their Super Bowl Plans This Year

Super Bowl LII is less than one month away, and if you’re in it for the ads (which, duh, we are) there hasn’t been much to get excited about in the …

YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him

YouTube executives further explained their decision to distance themselves—but not cut ties with—one of its biggest stars, Logan Paul, following the …

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding

Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles (think, “I’m a Toys R Us …

Where Is the Line Between Creepy and Creative in Advertising?

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with …

KFC’s Colonel Sanders Heads to France With a Tin-Ear Accent and Old Spice-ish Adventures

Sometimes you encounter an idea whose time has come. That doesn’t make the idea good.<p>Case in point: Twice in as many weeks, a famous American face …

CVS Will Stop Altering Beauty Images in Stores and Online

CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in …

Facebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard

If Facebook’s announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from …

How WWE Raw Turned the Brand Into a Global Entertainment Company

For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program …

Americans Still Buying Lots Of Beer, Just Not Budweiser

If you’ve ever wondered why massive, international beer behemoths like AB InBev, which is already home to Budweiser and dozens of others, keep …

Domino’s Self-Driving Delivery Cars Means Having To Retrieve Pizza Yourself

Maybe you’re not ready to hop into a driverless taxi cab, but what about having your pizza delivered by a self-driving car?<p>Domino’s and Ford have …

The ROI of Data Quality in Your Digital Advertising

While programmatic ad serving platforms tend to get the lion’s share of the media attention these days, it’s the quality of your own data that will …