Temi Sacks

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Public Relations Agency ABCs - T.J.Sacks & Associates

They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations …

How to Protect your Public Relations Image - T.J.Sacks & Associates

<b></b>I remember when I was a kid my mother telling me, “<i>Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the</i> <i>front page</i> …

Social Media

The Value of PR in a New Product/Service Launch - T.J.Sacks & Associates

If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being …

All I Really Need to Know About PR I Learned in Kindergarten - T.J.Sacks & Associates

• <b>Play fair.</b> Realize that it’s not only what you do it’s how you do it. What did it take for you to land that big account? To get that big raise and …

Kindergarten

6 Ways PR Helps Drive Sales - T.J.Sacks & Associates

• <b>Earn credibility.</b> The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the …

When to Fire Your Public Relations Agency - T.J.Sacks & Associates

A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and …

8 Skills They Don’t Teach You as a PR Major - T.J.Sacks & Associates

You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, …

Marketing + Public Relations Newspeak - T.J.Sacks & Associates

It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new …

Why PR Interns Should be Paid - T.J.Sacks & Associates

<b>If you pay them they will come.</b> At the beginning I knew I needed cheap labor, though not free. I asked a number of colleagues who like me had tiny …

5 PR Tips to Managing Your Online Reputation - T.J.Sacks & Associates

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results.<p>I always tell young employees to be careful of …

Do Your Parents Understand Public Relations? - T.J.Sacks & Associates

So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If …

5 Ways to Ace a PR Presentation - T.J.Sacks & Associates

OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. …

7 Tips: How to Write a Strong Press Release - T.J.Sacks & Associates

Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a …

Public Relations

Where Do PR Big Ideas Come From? - T.J.Sacks & Associates

So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one …

Hudson River

5 PR Secrets I Learned From my Dog - T.J.Sacks & Associates

Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking …

14 Things to Keep in Your Desk at a PR Agency - T.J.Sacks & Associates

So there I was, on my way to my public relations agency when suddenly the heavens opened up to a torrential rainstorm the likes of which is seldom …

Know When to Go—Exiting a PR Firm - T.J.Sacks & Associates

<b>Stay for a year.</b> Unless the job is excruciating, the rule of thumb is to remain at a position for a full year. Why? It gives your time there …

How to Read a PR Client’s Mind - T.J.Sacks & Associates

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember …

6 Tips: How to Prepare for a PR Crisis - T.J.Sacks & Associates

<b>Identify potential crisis situation(s) in advance.</b> Identify your potential internal and external weaknesses. Start doing your research early to see …

How to Explain PR to Your Father - T.J.Sacks & Associates

For those of you who have recently graduated from college and have had the good fortune of landing a job in a public relations agency, …

Public Relations

Tips for PR Pros: How to Pitch Journalists Via Social Media - T.J.Sacks & Associates

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels …

Public Relations

Why Cats Need Better Public Relations - T.J.Sacks & Associates

Cats are the most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. How did this happen? I …

PR Calendar for the Toy Industry - T.J.Sacks & Associates

As a public relations agency, we have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the …

How to Generate PR During your Crowdfunding Campaign - T.J.Sacks & Associates

<b>If you build it they will come</b><b>.</b> Creating a launch-worthy product takes time and effort—and so does promoting it. <b>If you build it they will come</b> is …

Tips for PR Pros on Pitching Journalists Via Social Media - T.J.Sacks & Associates

Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer …