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The Secret Science Behind Big Data And Word Of Mouth

The Secret Science Behind Big Data And Word Of Mouth

TechCrunch - Contributor

Editor’s note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Follow him on Twitter @j1berger. Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science …

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