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Pinterest Pins Its Hopes On International Growth, Starts Out With Localizing ‘Pin It Forward’ Campaign To Drive More U.K. Posts

Pinterest Pins Its Hopes On International Growth, Starts Out With Localizing ‘Pin It Forward’ Campaign To Drive More U.K. Posts

TechCrunch - Natasha Lomas

Pinterest is ramping up its international strategy by kicking off a localisation effort in the U.K. today, tweaking the site so that it deliberately foregrounds U.K. content to U.K. users and also adding a British English language setting to make Brits feel more at home. The U.K. is the first part …

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