Avatar - Johan Salvin
Johan Salvinadded this to
Nice
BuzzFeed Says New ‘Flight Mode’ Campaign Shows ‘The Consumerization Of B2B Marketing’
Play button

BuzzFeed Says New ‘Flight Mode’ Campaign Shows ‘The Consumerization Of B2B Marketing’

TechCrunch - Anthony Ha

BuzzFeed always seems to be the first online publication that comes up when people want to talk about smart, creative approaches to “native” advertising, so here’s a cool example of what the site is doing with advertisers — it’s partnering with GE to allow readers to navigate the site in “Flight …

View on techcrunch.com
Avatar - TechCrunch

TechCrunch

Breaking technology news and analysis. The number one guide for all things tech.

Magazines by TechCrunch