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BuzzFeed Says New ‘Flight Mode’ Campaign Shows ‘The Consumerization Of B2B Marketing’
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BuzzFeed Says New ‘Flight Mode’ Campaign Shows ‘The Consumerization Of B2B Marketing’

TechCrunch - Anthony Ha

BuzzFeed always seems to be the first online publication that comes up when people want to talk about smart, creative approaches to “native” advertising, so here’s a cool example of what the site is doing with advertisers — it’s partnering with GE to allow readers to navigate the site in “Flight …

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