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Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

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Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

TechCrunch - Anthony Ha

YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars for an audience of advertisers. The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, …

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