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Launch and DTM Switch

Allows environment selection and debug toggling for DTM and Launch, by Adobe. This handy extension from the analytics team at…

Tag team: Ensighten shines light on DMP data, aggregated audiences and who's tagging your site

Somebody in Australia will get sued in the near future for breaching the privacy laws that came into effect in March.<p>That's because marketers don't …


Social media and marketing pros share tips for how to use your business blog to attract new customers, improve customer loyalty and strengthen your …


TagMan Owner Ensighten Launches in Australia

Data and tag management provider Ensighten is the latest company to pinpoint Australia as a growth market, having just opened an office in the …

Virgin Atlantic: Open Stack & Open Skies

By Maria Breaux May 20th, 2014<p>In today’s data driven world, businesses rely on multiple pieces of technology to deliver, optimize and manage their …

Virgin Atlantic

Your customers are giving you all the information you need to nurture and convert them from leads to customers and from customers to advocates. You …


Techweek Chicago announces list of notable names

Insight Into Ensighten’s Future – And Whether Or Not It Will Ever Be A DMP

Tag-management systems (TMS) are ripe for acquisition.<p>Enterprise tech firms with data-management platforms (DMPs) have commonly incorporated them …

Advertising Industry

How to Use A/B Testing to Double Your Conversion Rate

Are you completely satisfied with your online marketing efforts? Do you find yourself wondering how you can improve website conversion rate? It’s …


the #Oracle Data Science Daily newsletter #bigdata #datascience @oracleace

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Ensighten chief

The way CMOs and CIOs procure technology is distinctly different and unlikely to change in the near future, even as the two roles become more aligned.<p>…

Customer Experience