Tatiana Flórez

16 Flips | 3 Magazines | 6 Likes | @TatianaFlrez | Keep up with Tatiana Flórez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tatiana Flórez”

The 5:3:2 Rule for Social Media

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?<p>Social media …

How to Build a Social Media Marketing Plan for 2018 | Inc.com

Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. That said, a plan is still a worthwhile investment: in my time advising clients, I find that …

Marketing

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and deploy a …

This App Will Let You Book Luxury Hotel Rooms by the Minute

Rooms in New York City range from $0.83 to $2 per minute.<p>A stay in a luxury hotel is now in everybody’s price range — if only for a little …

A social media manager's guide to staying organized

Do you die a little every time a new social network debuts, because your schedule is so over-loaded that you simply don't have time to manage another …

Get your time back with these marketing templates, tips, and time-savers

One of the cultural values at Buffer is to live smarter, not harder.<p>We like to think this extends into our workflows as well.<p>This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics, see our blog growth, and get more work done in less …

Analytics

Create Your Startup Business Plan

Create a Startup Business Plan in Easy Steps<p>Updated February 28, 2018<p>Are you starting a business? Even if you don't need financing, it's a great idea …

Small Business

Let It Flow: 10 of the Best Books on Creativity

The best books about creativity can simultaneously spark new ideas in the reader while also giving them a compelling narrative to follow. Sometimes this can come from writers or artists taking a step back and recounting the ways in which their craft comes together; in other cases, it might involve …

The 20 Best Emotional Intelligence Books to Read Before 30

Are you an entrepreneur? CEO? Parent? Project or HR manager? There's a gold nugget for everyone here.<p>In my 20s--well before founding a company and writing about servant leadership--my library was mostly composed of books about sports, science fiction, and whatever young, self-centered men were …

8 New Self-help Books That Actually Help

1<p>If you want to be better with money<p><b>Read:</b> <i>The Index Card</i> by Helaine Olen and Harold Pollack<p>A financial journalist and a college professor team up to …

8 TED Talks That Will Help You Build Stronger Relationships

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9 Books You Should Read Before They Become Movies This Year

Get to them before the directors do!<p>1. Fantastic Beasts and Where to Find Them<p>Apart from all you Potterheads out there, the majority of people might not know <i>Fantastic Beasts and Where to Find Them</i> is actually a mini-book released by Newt Scamander a.k.a. J.K. Rowling in 2001. What you most likely …

Books

Tragedy Drove This Entrepreneur To Start Beyond Curious, A Digital Agency That Helps Big Companies Innovate Like Startups

In 2011, three years after suffering a profound personal loss, Nikki Barua, 41, started her Los Angeles digital agency, Beyond Curious. Her 45 staffers help big companies do market research, and then design and build mobile apps and websites aimed at selling new products, from cameras to cars. In …

Ernst & Young

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …