Tomi Tapper

65 Flips | 27 Magazines | 13 Likes | 20 Following | 26 Followers | @TapperTomi | Sales & Marketing Executive | Passion for #sales #leadership #change management | Interested in #strategy  #business #socialmedia #ecommerce #culture

This Leadership Book Is One of the Most Critically Acclaimed Ever. Here's Why You Need to Reread It

The lessons learned from this book do not have an expiration date, and can travel with you along your leadership journey.<p>In my job, I spend a lot of time working with emerging leaders. Sometimes, they are leaders making a jump to a VP level role for the first time. Sometimes, I work with companies …

Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

When you embark on a new strategic journey to sustain and grow your organization in an uncertain world, what do you prioritize? If you’re like most of the leaders we know, you start with organizational structure and processes.<p>This would be a mistake.<p>In 2016 we asked 80 senior executives from 20 …

Whatever: Hello, I Must Be Going

And now for my next complaint. The topic keeps coming up: Why aren’t more people buying motorcycles? When applied to Millennials, we conjectured a …

Are You Really a Leader? This Simple Test Lets You Know

How to know if you really are the leader you think you are.<p>We have all worked for really bad bosses at least once in our life. My worst boss ever was both clueless, and mean. Not only did she think she was some sort of incredible leader, but in reality, no one trusted her nor liked working for her. …

If You Say Yes to Any of These 7 Questions, You're Much More Successful Than You Think

Numbers come and go, but feelings are forever -- especially when those feelings involve how you feel about yourself.<p>Sometimes comparisons can be useful... but where your sense of satisfaction and fulfillment are concerned, they're definitely not.<p>Like if you constantly you compare yourself to other …

Positive Teams Are More Productive

All managers would like their teams to be more productive. Yet most companies are using the same old methods: strategic plans, goal-setting, streamlining operations, reducing inefficiency. Others are offering employee perks, such as on-site food, daycare, or gyms. Others are offering bigger bonuses …

7 Reasons Salespeople Don’t Close the Deal

Pretend that you’re an experienced buyer who has met with hundreds of business-to-business salespeople. What percentage of them would you say are excellent, good, average, or poor?<p>According to a new study of more than 230 buyers, 12% of salespeople are excellent, 23% good, 38% average, and 27% poor.<p>…

How Successful Solopreneurs Make Money

<b>Dorie Clark,</b> a marketing strategy consultant, answers a burning question: how do people make money off of what they know? She outlines the options for experts who want to monetize their knowledge. Clark explains, using herself and other successful solopreneurs as examples, how to earn revenue from …

Entrepreneurship

Three Traits Recruiters Find Most Desirable In Face-to-Face Job Interviews

Recruiters and hiring managers have always considered conversational skills an important trait in new hires, but a new survey now places communication at the very top of the list.<p>The recruiting software company, Jobvite, together with Zogby Analytics, has just released its 2017 Recruiter Nation …

4 Tips To Ensure Your Website Design & SEO Is Done Right

Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, …

Toys ‘R’ Us Might Be Dying, but Physical Retail Isn’t

The recent bankruptcy filing at Toys “R” Us has roiled the toy industry. Yet the struggles at the company are not new. The firm was taken private in a $6.6 billion leveraged private equity buyout in 2005, with the aim of turning the chain around, but the resulting debt has proved to be …

What Makes Great Salespeople

What behaviors drive successful salespeople? Last year, research by my people analytics company VoloMetrix identified three things that were highly correlated with top performing reps: More time spent with customers; larger internal networks; and more time spent with managers and senior leadership. …

Management

The 9 questions that uncover the most surprising insights from employees

I’m sharing three years-worth of findings, based on data from 15,000 employees in 15+ countries through Know Your Company…When’s the last time you …

Employee Engagement

A psychotherapist shares 6 ways to stop overthinking everything

Chronic over-thinkers rehash conversations they had yesterday, second-guess every decision they make, and imagine disastrous outcomes all day every day.<p>Thinking too much about something often involves more than words — over-thinkers conjure up disastrous images too. Their minds resemble a movie …

Self-help

Learn How to Find out What Your Unique Selling Proposition (USP) Is

The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your …

The cover letter format that made my job application response rate go from 0% to 55%

Around the 10th unanswered application, the negative chatter started to kick in — and it sounded suspiciously like Meryl Streep in "The Devil Wears Prada."<p><i>Go home, Lisa</i>, said the small, icy voice in my head. <i>You're just not cut out for this. Also, you have no sense of style</i>. At my lowest point, …

Employment

How to Write the Perfect Business Blog Post

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Business blogging is one of the basic tenets of inbound marketing, and one of the …

Marketing

5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the …

Break Bad Habits with a Simple Checklist

When we’re starting out on a new goal, we’re full of energy and enthusiasm. We eagerly make changes and take steps in our new direction in the first few weeks. But as time goes on, the newness wears off. Our energy drains, and we lose sight of our goal. Ultimately, we slide back into the status quo.<p>…

Manage Your Energy, Not Your Time

Steve Wanner is a highly respected 37-year-old partner at Ernst & Young, married with four young children. When we met him a year ago, he was working 12- to 14-hour days, felt perpetually exhausted, and found it difficult to fully engage with his family in the evenings, which left him feeling …

Things You Didn’t Know About Inbound Marketing

Alright, you had a great 2016 marketing your business online and publishing content regularly. You did it all to have your customers knock your door …

Marketing

E-Commerce A-Z: Start Selling Products Online Today

If you've recently decided to launch an e-commerce website, it's imperative that you first understand the enormity of this undertaking. Although software companies would have you believe the online selling process can be turnkey, the smartest online merchants know there are millions of minor …

10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This …

What Science Says About Going Outside Your Comfort Zone

Why just going outside your comfort zone doesn't always work, and what does.<p><i>"Step outside your comfort zone."</i><p>That has become a mantra among success gurus.<p>Of course, it makes sense. If you only do the same old things, then you won't change your current circumstances. If you keep doing what you …

Want to Succeed as a Leader at Work? Talent And Skills Alone Won't Do It (but This Will)

This will make you rethink whom you're hiring or promoting to lead your company.<p>People are hired for strengths in areas where they are talented, experienced, and gifted, so goes conventional wisdom.<p>But do you ever interview someone for character? Seriously, before you hire that VP, developer or …

The Best Days and Times to Post on Five Major Social Networks

The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.<p>Its …

As Work Changes, Leadership Development Has to Keep Up

As work itself is changing, some of the basic tenets of leadership development are being challenged. The very idea of leading people in jobs is changing with the democratization of work and the continued advance of digital technology. These twin forces are moving work beyond the traditional …

Part 2: Conversational Archetypes: Six Conversation and Group Network Structures in Twitter

After examining thousands of maps of hundreds of subjects and events we found six distinct network structures in Twitter social networks. Each is …

Is Sales Spiraling Out of Control?

Take Back the Reigns in Today's High-Velocity Sales Environment<p>In some ways, speed and progress have become synonymous.<p>We as humans are always pushing ourselves to simplify processes, be more productive, and move faster. Particularly in sales, "more" and "faster" have become something of a mantra. …

Gary Vaynerchuk on the difference between sales and marketing

Digital agency CEO and co-founder Gary Vaynerchuk talks about using search engines to generate sales, and why foosball tables don’t always hint at a creative company culture.<p>What’s your approach to leading a digital agency?<p>Realising that I work for my employees, instead of them working for me. It’s …

Gary Vaynerchuk