Tania Pardo

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EL CURADOR DE CONTENIDOS DIGITALES [INFOGRAFÍA]

Definiciòn

<b>¿Qué es la content curation</b> <b>y por qué es tan importante para el futuro de los editores online?</b><p>El curador de contenidos digital es el nuevo rol …

18 Ways to Nudge Your Google Ad Higher Without Paying a Cent Extra

Few small companies can spend their way to the top of Google rankings, but none really has to.<p><b>Campaign Structure:</b> Target ad groups that only contain related keywords.<p><b>Speedy Load Times:</b> Many aspects can result in longer load times. Many blogs are image-heavy, and that can be what slows the load time.<p>…

AdWords

Is it time to get more aggressive with your content marketing?

Content marketing is essential in business today.<p>Now that both audiences and commerce are online, it’s crucial that you produce engaging, …

Marketing

Cómo hacer un plan financiero exitoso para tu tienda online

¿Plan de marketing? Listo. ¿Plan de lanzamiento? Listo. ¿Plan de Operaciones? Desde ayer, listo. Es momento de ponernos serios, sacar nuestra …

¿Cómo diseñar un plan de social media marketing para tu empresa?

El disponer de un plan de social media marketing profesional y correctamente diseñado es un plus muy potente para la estrategia de marketing de …

Estructura organizacional, clave del éxito para pymes

Escrito por Sandra Zuluaga el 30 Mayo 2015<p>Cuando se establece una empresa, sea grande o pequeña, <b>pocas veces se planifica cómo organizarla</b>. Es decir, …

Want Your Best Employees to Never Leave You? Give Them the 7 Things They Need the Most | Inc.com

In the quest to crack the code on employee engagement, companies spend hundreds of thousands of dollars each year on wasted efforts to "develop their leaders."<p>Since leadership development is broad, it needs to be clearly defined for business outcomes. The common denominator is teaching managers the …

Employee Engagement

El marketing y las fundaciones

<b>La importancia de una comunicación integral y eficaz en el Tercer Sector</b><p>Por Tercer Sector entendemos las entidades sin ánimo de lucro, …

9 Organizations Creating Incredible Communities Online

Much ink has been spilled about why technology makes it easier than ever to start a business. But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence.<p>On the flipside, social enterprise …

WATCH: Why I Think Nonprofits Should Act More Like Businesses

How would you react if you knew someone was getting wealthy in charity? How would you feel if you saw your favorite charity run a $3 million ad on the Superbowl using charitable donations to fund it? What would you think if a charity lost a million dollars on a brand new fundraising idea that …

Nonprofits

7 habits of established PR pros

What does it take to be a great public relations professional?<p>Consider something Aristotle said:<p>“We are what we repeatedly do. Excellence, then, is …

PR's en México: 9 Firmas

SON NUEVE DE LAS MÁS DESTACADAS FIRMAS DE "PR" EN MÉXICO. QUIENES REPRESENTAN ALGUNAS DE LAS MARCAS Y COMPAÑIAS MÁS EXCLUSIVAS, PERO ¿QUÉ ES LO QUE …

7 metrics PR pros should be tracking

Many PR pros cringe at the thought of measuring their efforts.<p>However, gathering analytics and measuring your strategies and tactics will enable you …