Tamara Hayes

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The 1 Trick to Make Sales Messages More Memorable | Inc.com

I've written about sales and marketing messages frequently in the past but I've never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable... and thus more effective at driving sales.<p>To best explain how PoV works in sales and marketing messages, I …

Customers

Inbound Marketing for Your Facebook Advertising Strategy

Marketing

Consider These 10 Different Avenues to Shape Your Marketing Strategy

There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any …

Marketing

Romance authors reveal the secret to good love story

These days, the men steaming up the pages of romantic fiction are single dads, emotionally vulnerable Regency lords and bikies yearning to swap guns …

25 Questions to Cultivate Curiosity

Curiosity helps us to feel more alive, because we start paying attention. We start using our senses. We start asking questions and looking at our …

Creativity

Stacy London On Her Year Of Going Broke

The day I celebrated my first anniversary of life after spine surgery — December 13 — I found out I was going broke. Well, not <i>broke</i> broke, but …

Elena Ferrante: ‘The experience of writing a diary transformed me into a fiction writer’

I thought that when one writes, it makes no sense to be contained, to censor oneself<p>I kept a diary for several years as a girl. I was a timid adolescent; all I said was yes, and mostly I was silent. In my diary, on the other hand, I let go: I recounted in detail what happened to me every day, very …

Literature

How to write your best story ever!

Do you like making up stories about your favourite book characters, or inventing new characters? What happens when you try writing them down – does …

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media Marketing

8 influencer outreach techniques to focus on in 2018

Credit: Pixabay.com<p>Marketing in the twenty-first century is almost entirely about being aware of discussions about and tangential to your brand, responding to and being a part of that conversation, and leveraging those discussions to connect people who have a problem with the solution to that …

Marketing

Brands are bringing influencer marketing in-house

Marketers have realized that influencer marketing is not going away anytime soon. As they spend more and more ad dollars on it, many brands have …

Public Relations

5 Instagram Marketing Tips For Businesses Without Visual Content

Instagram is the relatively new content marketing frontier for most personal brands, and for a growing number of enterprise-grade companies. In fact, …

Marketing

How You Can Launch A Freelance Writing Career

If you have a way with words or a knack for telling stories, there's actually a way to monetize your golden tongue. Copywriting is one of those …

Writing

Under the influence: inside the ‘Wild West’ of social media ‘influencer’ marketing

They have hundreds of thousands, sometimes millions of followers on social media.<p>But they aren’t famous actors or pro athletes. In fact, you may have …

Public Relations

The Best Eye Creams You Can Find at the Drugstore

Whether or not you truly believe that the eyes are the windows to the soul, the sensitive area of skin needs some regular TLC. No matter if the bags …

Skin Care

4 Ways to Get Visitors to Stay on Your Website Longer

Improve your conversions by keeping your audience engaged on the website.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 …

Marketing

How to Make Content Go Viral with These 6 Earned, Owned, and Paid Hacks

What if you could choose to make your content go viral?What if you didn’t have to leave your content’s success up to chance?It’s the dream of every …

Marketing

Search advertising vs. display advertising: Which delivers the best returns?

<b>Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is</b> …

AdWords

He Said / She Said — The Problem with the Word “Said” in Dialogue

At some point in my writing life, the word “said” began to annoy me, and it’s only grown worse over the years. While it’s arguably a necessary word …

Hotel owner eviscerates influencer for requesting free stay

A social-media influencer with more than 80,000 followers picked the wrong hotel owner to ask for a freebie.<p>When an unnamed blogger asked Dublin …

Freebies

The Definitive Guide to Running an SEO Website Audit

You know when you spend time and money working on your site to get it where you want it, but you’re still not seeing the traffic that you want?Or …

SEO

7 Influencer Marketing Trends That Will Rule 2018

While influencer marketing boomed in 2017, it's been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a …

Public Relations

The 16 Best Books on Writing Memoir - Signature Reads

Capturing Your Legacy in One Small Story<p>Writing coach Alan Gelb’s book is targeted specifically towards baby boomers: when this book was first published in 2015, he felt that baby boomers were staring down the barrel of their lives’ third act, not knowing what to do with it. According to Gelb, your …

Creative Writing

24 Psychological Thrillers For Fans of Gone Girl, The Girl on the Train, and Big Little Lies

Psychological thrillers continue to be popular, following the success of the book and adaptations of bestsellers like Gone Girl, The Girl on the …

Books

Work From Home 2018: The Top 100 Companies For Remote Jobs

With mobile devices and videoconferencing technology becoming more widespread, telecommuting jobs are also becoming more common. They’re also highly coveted because they tend to offer greater work-life balance. The downside is that many such offers turn out to be too good to be true.<p>FlexJobs, a …

Employment

5 social media skills you need to get ahead (and where to learn them)

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

What Small-Business Owners Need to Look Out for in 2018 | Inc.com

Just a few weeks into the new year, there's never been a better time to plan ahead for 2018. But what issues need to be on the radar of small business owners everywhere? Here are five in particular I'm keeping my eye on.<p>1. The Growing Potential of Automation<p>Lilach Bullock of the Roundpeg blog …

Small Business

6 Tips to Strengthen Your Personal Brand in 2018

Here are some key tips to help boost your personal branding efforts.

Marketing

Marketing School | Digital Marketing | Online Marketing: Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which …

Analytics

Keeping up with SEO in 2018: What you should focus on

There is no way to overstate just how important mobile is for all the major tech companies out there, including Google. Users are turning to their phones more and more as the devices most people now hold in their pockets are more than capable of delivering a full-blown web experience.<p>In the days of …

Cyber-attacks