Talia Weisner

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CNN Launches Great Big Story, Its Answer To Vice And Buzzfeed

The network, launching on October 20, will focus on shareable stories and integrated advertising.<p>Three miles south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s familiar three-letter logo, but a red rocket ship, about 30 new employees have spent the last …

Advertising

Stephen Colbert ratings reveal how 'Late Show' host is shaking up TV

Break out your melodica and do some high kicks:<p>Stephen Colbert's ratings prove that "The Late Show" host is already shaking up the late-night TV landscape.<p>Of course it's still early yet, but numbers released Thursday for the first official week of the fall season show that Colbert — who took over …

Netflix strikes again: Fall TV ratings are off to a disappointing start

Are viewers simply waiting for a new must-watch TV drama a’la <i>Breaking Bad</i> or <i>Scandal</i> to capture their attention? Or, are viewers simply leaving …

TV

NBC’s Tattooed Naked Lady Drama ‘Blindspot’ Was A Big Winner In The Ratings

The hot new trend of the of fall 2015 television season is… naked ladies with tattoos! Maybe! Or maybe not! It depends how much weight you give to the first batch of overnight ratings! Which probably shouldn’t be a lot! But still!<p>Explanation: NBC’s freshman drama <i>Blindspot</i>, about a naked woman …

TV

Netflix says these are the episodes of your favorite TV shows that got you hopelessly addicted

Netflix is on a mission to bring down the "pilot" system of television, in which a TV show lives or dies on the success of its first episode.<p>And now Netflix has some hard data to back up its position. Netflix has done some analysis on which episode of a TV series actually gets us hooked, and it …

TV

'Empire' returns strong, crushes rivals

<b>UPDATED</b><i>: Empire</i> is back and as powerful as ever.<p>The return of Fox’s breakout drama delivered 16.2 million viewers and a 6.7 rating among adults 18–49 …

How to Use Snapchat for Business

Shares 7K<p>Are you interested in using Snapchat for your business?<p>Wondering how to integrate it into your marketing?<p>Snapchat presents a unique …

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

Digital Advertising

5 Tips for Effective Integration of Sales and Content Marketing (Infographic)

Sales and marketing on social are most effective when integrated, and creating customer experience teams allows your company to make the most of its …

Marketing

Cable companies still have one big weapon against Netflix — and they're starting to use it

This relationship has been precarious from the start, and it seemed only a matter of time before cable companies wake up to the fact that forging licensing deals with Netflix could indirectly help put them out of business.<p>Now we may be seeing the first signs of that change in thinking, as media …

Media Industry

There's some new data out on the huge ad blocking trend — and it's a grim read for online publishers

Digital publishers are already acutely aware that ad blocking is on the rise. A report published by PageFair and Adobe released last month claimed the number of consumers using ad blocking software worldwide increased 41% year-on-year to 198 million monthly active users.<p>Now we have some more data …

Digital Advertising

So far, Colbert is losing late-night ratings war to Fallon

Stephen Colbert was the undisputed late-night talk show ratings king last week . . . for one night. The rest of the week, NBC’s Jimmy Fallon proved …

Comedy

The BBC Is Creating a Netflix-Style Streaming Site

The British broadcaster is hoping to raise revenues while adapting to the television model of the future.<p>It’s always been a tricky task to watch some of Britain’s best television unless it got picked up by <i>Masterpiece Theater</i>. But the international borders of broadcasting are somewhat eroded by the …

Streaming

'Modern Family' Cast Recreates Shots From Your Favorite TV Shows

"Modern Family" is No. 14 on The Hollywood Reporter's list of Hollywood's 100 favorite TV shows, and to celebrate, the cast re-created shots from some other favorite shows. The photos reimagine scenes from "Breaking Bad," "Cheers," and "Married with Children," among others (which means there was a …

TV

Apple, Google, and Microsoft are all solving the same problems

Never mind the future, we need more diverse visions of the present<p>Between them, Apple, Google, and Microsoft pretty much set the agenda for the entire consumer electronics industry. They employ a great number of the smartest and most creative technologists in the world and produce the most …

Innovation

There could be a silver lining behind the ad-blocking apocalypse

If you follow the media industry at all, you’ll know that there has been a kind of slow-building panic going on when it comes to ad-blocking. This …

Digital Advertising

CBS plans to bring All Access service to Apple TV, other platforms in the near future

CBS plans to bring its $5.99/month All Access subscription service, which offers a mix of on-demand TV shows and live streaming from local stations, to Apple TV and other platforms in the near future, a source with knowledge of the matter informed us.<p>Word that Apple TV is still in the company’s …

Embracing the Inspiration Platform: The Low-Down On Instagram Advertising

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>As many of you have already noticed with the ads appearing on your Instagram feeds, the image-centric social network has begun monetizing its …

Marketing

How We Went From Television's Golden Age to 'Peak TV' Blues

Why we now live in a small-screen era that we can't keep up with anymore<p>TV has always held a crucial place in the American soul: It's our favorite …

The 10 things in advertising you need to know today

<b>1. MySpace has undergone a 'surprising renaissance' and now it's going after teens.</b> New owner Specific Media is still managing to squeeze significant revenue from MySpace thanks to its huge database of registered users.<p><b>2. S napchat superstars are inking deals directly with advertisers and making</b> …

Advertising

Colbert's Late Show: first week shows host is trading flash for substance

All of three episodes old, Stephen Colbert’s run on the Late Show has proven that unlike his contemporaries, he is attempting to elevate the entire format<p>It happened sometime during Stephen Colbert’s interview with Vice-President Joe Biden last night. During the tense and emotional chat in which …

Comedy

Maybe Stephen Colbert Doesn’t Want To Be The King Of Late Night?

Stephen Colbert is making an interesting statement at the dawn of his run as the host of <i>The Late Show</i>, because it feels like he doesn’t covet first place, or at least he might not be interested in doing what needs to be done to claim the brass ring. This after sitting on the throne as late-night …

Stephen Colbert's First Week on 'The Late Show' Proves He's Ready to Be America's Therapist

The new "Late Show" host is firmly in the tradition of Letterman and Carson—with a bit of Conan's goofy irreverence, too.<p>There's a mile-wide gulf between a satirist and a late-night talk-show host. A satirist usually deals in caricature. A satirist has to do the "speak truth to power" routine, …

Comedy
Entertainment

“You can’t watch everything”: A pragmatic guide to peak TV (part 1)

The United States is approaching a state of “peak TV” according to FX CEO John Landgraf—and the flood of reports and analyses that followed …

TV

Syfy Is Finally Venturing Back Into Space

Author: Geek's Guide to the Galaxy. Geek's Guide to the Galaxy Culture<p>Date of Publication: 09.12.15.<p>Time of Publication: 7:00 am. 7:00 am<p>Sci-fi TV is …

Science Fiction

Fall TV Preview: On Sundays, a Bollywood star comes to ABC, martial arts to AMC, and every award-winning show vies for your attention

Sunday is brimming with options, from the return of John Oliver and “Homeland” to ABC’s new “Quantico”<p><i>On September 21, the TV season is officially starting—and with the glut of TV shows clogging your DVR and being Recommended For You on Netflix, it’s more difficult than ever to find what you like.</i> …

TV