Taiya Ryan

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Micro-influencers hold more power than advertisements, says new guide on influencer marketing

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide …

9 Metrics to Determine your Social Media Marketing ROI (Part 2)

My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a …

Marketing

Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions

Google introduced Thursday affiliate location extensions in AdWords to help manufacturers drive customers to retail locations that sell their …

Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube

Adidas Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it's on the app compared to other platforms.<p>It's one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over …

Advertising

How to tell if your marketing is driving incremental revenues

Your marketing team deployed a customer-level mobile promotion for a discounted upgrade and it yielded a high redemption rate. Success! Or was it?<p><b>NB:</b> …

United Airlines

Nick Viall: Twitter Reacts to The Bachelor's Polarizing Choice for Season 21

ABC dropped a bombshell on <i>Bachelor</i> Nation Tuesday night.<p>During <i>Bachelor in Paradise</i>‘s after show, <i>After Paradise</i>, the network finally revealed to …

100 percent bananas? Meet the fruitarians, who believe we can live on raw fruit alone

Followers of fruitarianism believe the key to health is a diet that’s almost entirely fruit. Some nuts allowed.<p>Last week almost 600 people trekked to the Adirondacks to upstate New York’s Camp Walden, the site of the annual Woodstock Fruit Festival. If the name Woodstock evokes indulgent images of …

Nutrition

This Tent Pairs Eco-Friendly Design with Luxury Camping

Take hotel-style amenities to the great outdoors without leaving a trace<p>Imagine enjoying the luxuries of a boutique hotel while staying in a secluded hideaway far from civilization. The invention of a new type of architectural structure, a high-design tent by the Autonomous Tent Co., makes it …

8 Experiential Marketing Campaigns That Will Give You Serious Event Envy

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of …

Marketing

Get Smart on Influencer Marketing ROI

How are you calculating the ROI of your influencer marketing on Instagram?<p>There is a constant pressure to bring ROI to marketing investments. I’ve …

How To Run Great Instagram Influencer Marketing Campaigns

Follow these steps to grow your Instagram marketing with influencers.<p>Influencer marketing on Instagram is a valuable asset for your social media …

How Apple's new music service stacks up to the competition

On Monday, Apple finally unveiled its long-awaited new streaming music service, marking its entrance into an already crowded and competitive field.<p>Here's how it stacks up against the established popular music services:<p>What is Apple Music? We're still learning ourselves! From what Apple said on …

Google Play

The Week in Mobile: April 19-25, 2015

Microsoft embraces Apple Watch, Android Wear to untether users from smartphone, Google unleashes “Mobilegeddon” and more<br>Each week we round up the top …

Apps