Tabitha Thomas

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Marketing

Facebook is finally giving advertisers 2 things they've been asking after for ages

First up, Facebook is introducing a new ad buying option that will allow advertisers to pay only if an ad is 100% "in-view" — meaning the entire ad appeared on a user's screen.<p>Facebook has come under heat from ad buyers in recent months, particularly when it comes to the way they pay for video ads. …

AdTech

Infographic: How Your Age Affects What You Share on Social Media

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across …

Public Relations

The secrets of social media's most successful sharers

People are brilliant and amazing.<p><b>I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”</b><p>There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the …

How to Use Keywords Throughout Your Marketing Strategy

How do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility …