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Raen Brings On New VP and Director of Sales
Both of the new executives will report to CEO Jeff Fitzhugh at the brand's Oceanside, CA, office.<p>California-based accessories brand RAEN is excited …
Extreme SportsThe Story Behind Marea: The ‘Saint Archer of Coffee’
Rob Machado, Kimmy Fasani and Danny Way are a few faces behind the new small-batch, subscription-based business model.<p>Marea Coffee has been called …
CoffeeAgenda Teams Up With Artist and Skater Mark Gonzales
The legendary Gonz will create a limited-edition capture collection exclusively for Agenda Festival.<p>Los Angeles, CA June 14, 2018 – Agenda, the most …
StreetwearThe ANOC World Beach Games 2019 is Landing in Southern California
An inaugural Olympic event featuring surfing, skateboarding and BMX will grace San Diego next year.<p>It may come as a surprise to hear that an Olympic …
Extreme SportsVolcom Makes Key Appointments in Global Design and Marketing
Jeffrey James Gonzales promoted to men's design director, and a new global women's marketing director hired.<p>Costa Mesa, California-based Volcom has …
GlobalizationBody Glove Aims to ‘Create Happiness’ Through its Yoga Tour and New Fitness Initiative
Co-founder Bob Meistrell’s motto was “Do what you love, love what you do” - and the brand wants to keep that fire burning.<p>Rooted in Southern …
Puerto RicoAgenda Parent Company Reed Exhibitions Names New VP of Marketing
New exec will oversee Agenda Show, Agenda Festival, ComplexCon and more.<p>LOS ANGELES (May 29th, 2018) - Reed Exhibitions (RX), the world’s leading …
OutdoorsDew Tour Announces Summer 2018 Athletes, Contest Details
Lizzie Armanto, Curren Caples, Leticia Bufoni, Nyjah Huston and more will descend on Long Beach June 28-July 1.<p>The initial athlete lineup and details …
Extreme SportsSurf Summit 21: Closing Day & A Lesson from Bobby Hundreds
Talks from Alterra Mountain Co.'s Erik Forsell and Zumiez CEO Rick Brooks, and key learnings on racial diversity.<p>Surf Summit 21 is officially on the …
SurfingSIMA Surf Summit 21 Gathers 100 Industry Execs in Cabo
This year's speakers include Paralympic Gold Medalist Alana Nichols, Bobby Hundreds and RVCA Global GM Kevin Meehan.<p>SIMA gathered nearly 100 industry …
Extreme SportsAgenda Show Partners With Stab Magazine to Revamp Surf Section of Show
The surf lifestyle media company will bring a newly curated look to the show's surf section this summer.<p>Los Angeles, CA May 15th 2018 — Agenda, the …
Extreme SportsCamp Woodward Believes Inclusivity Is the Way to Reach the Next Generation
Camp Woodward execs explain strategy to ‘resurrect growth of past decades’ and new initiative for kids of industry parents.<p><i>This story was produced</i> …
Extreme SportsRip Curl Promotes Dylan Slater to President, North America
Longstanding Rip Curl President Kelly Gibson to transition to non-executive board member.<p>Rip Curl is promoting Dylan Slater to President, North …
Extreme SportsOutdoor Retailer Moves OR + Snow Show Dates To Better Align with Buying Groups
SIA President Nick Sargent on why the decision was made to move the show to later in January, and how the industry is reacting.<p>Timing is …
Sports IndustryGlobe Appoints Eric Tomlinson as Marketing Director North America
Surf industry marketing exec re-joins the team at Southern California apparel and footwear brand.<p>Globe International Ltd., has appointed Eric …
North AmericaHow a Small Tech Company Aims to Evolve the Action and Outdoor Sports Experience
Bonx Founder and CEO Takahiro Miyaska on why he sees massive opportunity in the North American market.<p>It’s been nearly a year since Japanese tech …
North America2018 Oakley Surf Shop Challenge to Kick Off at New Smyrna Beach, Florida
The seven-event series gets underway May 16, and will determine America's most-core surf shop.<p>CARLSBAD, Calif., April 24, 2018 - SURFER Magazine is …
Aquatic SportsNico Müller Gives the ‘Locals Only’ Tour of Laax, Switzerland
Cruise around the mountain with Müller and get a look at his favorite spots to hang in his hometown.<p>Nixon just released a short film featuring …
Extreme SportsDew Tour Adds Women’s Skateboard Street and Park Competitions to Summer Event
The world's best female skaters will compete in Long Beach, June 28 - July 1, 2018.<p>Women are on the rise. That statement is ringing true across the …
Extreme SportsHow a Streetwear Vet is Bringing Lessons From the Apparel Industry to Craft Beer
Beach Grease Founder creates a different craft brewery experience inspired by Santa Cruz roots, old cars, surfing and art & tattoo culture.<p>James …
BeerVolcom Receives Fair Labor Association Accreditation
The achievement reflects the brand's journey to uphold a high standard for the workers in its global supply chain.<p>COSTA MESA, CA, April 20, 2018 -- …
Codes of ConductBoardrider Inc’s Acquisition of Billabong is Now Complete
As the deal officially closes, a long list of Billabong board members have resigned their positions.<p>After announcing plans earlier this year, …
Extreme SportsWhy Birkenstock is Back on the Radar: CEO David Kahan Says ‘Never Compromise Brand Equity’
The centuries-old brand is making a come back by holding true to its self-proclaimed 'geeky' roots and creating market scarcity.<p>Depending on when you …
Business StrategyA Look at RVCA’s New Mission Viejo Concept Store and the Brand’s Global Expansion
Marking the brand’s first mall-based location, Mission Viejo is the sixth retail concept store the brand has opened.<p>Over the past two and a half …
Native HawaiiansHow Seea Evolved its Sourcing, Manufacturing and Packaging Process to Become More Sustainable
Founder and Designer Amanda Chinchelli makes the case for updating business practices to benefit the environment, above all else.<p>Seea is a company …
SustainabilityCSEF Founders on Why Sending Skateboarders to College is the Future
The foundation held its first fundraiser, gathering more then $5k towards supplementing youth education.<p>In November 2017, a group of pro skaters and …
SkateboardingThe Ecology Center Teams Up With Encinitas Community; Looks to Scale ‘Farm to Table’ Message
Executive Director Evan Marks downloads on how this youth program could be the model for future global initiatives.<p>The Ecology Center in San Juan …
Farm-to-tableSlowtide and Laserwolf Talk About Their New Collaboration Towel
The artist and towel brand talk photography, process and nicknames.<p>Slowtide recently released their newest artist collaboration towel, with Hawaiian …
Street PhotographyDC Shoes Names New Vice President of Footwear
After 15 years of industry experience, Cory Long will return to DC Shoes in a new role.<p>(Huntington Beach, CA) March 2018- Southern California-based …
Extreme SportsHow Sanuk is Expanding its Gender-Neutral Footwear Strategy
"We don’t want to tout a different message based on gender. Inclusivity is paramount."<p>Sanuk is a company that wants to lead the charge in our space …
Gender-Neutral