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8 Flips | 2 Magazines | 6 Likes | @TSProject | Fitness, Digital Media, Photographer, Foodie. Instagram @thesonnyproject Las Vegas

4 Signs You’re Dangerously Dehydrated During Your Workout

Dehydration can sneak up on you. Here’s how to tell if you need to drink up<p>The first time I teetered on the verge of dehydration was on a mid-July day in South Carolina on vacation.<p>I was rollerblading (yes, rollerblading, don’t judge) around the neighborhood I was visiting—just cruising around, …

6 Weird Things That Happen to Your Body While Running

Running blasts stress, strengthens your heart, and gives you great legs—but it can have some strange side effects.<p>The benefits of aerobic exercises such as cycling or running are unmistakable. But a few of its odder side effects—like tasting blood during a race, maybe—could be mistaken for symptoms …

Leg Training: Bring Out the Big Wheels

Lifters tend to break down into two categories: those who squat and those who don’t. The squatters, it is believed, stand to gain the most muscle and …

The Best Bodyweight Shoulders Workout

Build bigger shoulders in just 10 minutes—no equipment needed<p>Overview<p><b>Exercises:</b> 5• <b><br>Total Sets:</b> 1• <b><br>Total Minutes:</b> 10• <b><br>Best For</b>: Muscle• <b><br>Body Targets</b>: Shoulders<p>With this workout, you’ll blast your shoulders with nothing but your bodyweight. It’s that simple—and it only takes 10 minutes.<p><b>How to Do It:</b> Perform …

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Why Marketing Needs To Promote The Product, Not The Promise

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. …

Tried-and-true marketing tricks still have a place in the digital age

Even before the array of online ads stalking consumers at every turn, and even before the rise of digital ad blockers, back in the <i>Mad Men</i> era, legendary copywriter Howard Gossage said “the very bulk of advertising is its worst enemy because somewhere along the line an immunity starts building up …

How to Power Through a Tough Workout Program Like The 21-Day Shred

MEN'S FITNESS EditorsPower ThroughHow to survive a tough workout program like the 21-Day Shred.Anyone that positions a workout program to you as …