TPS

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Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.<p>Procter & Gamble’s most recent spot in its …

6 emerging PR trends

Which public relations trends can help your growth and development?<p>These aspects of the job can be tough to master, yet they can help you get a …

Public Relations

5 Simple Tips You Can Use to Capture the Attention of Millennials

Every business wants to get millennials on its side. Here's how you can do it.<p>Founder, Market Domination Media®<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is non-stop chatter about how millennials are a completely different breed of consumer, but that conversation often ends …

How To Get The Most ROI From Your Branded Content

They say content is king. I don’t but many do. And by “content,” I mean high-quality branded content that goes beyond your own website. The kingdom isn’t run by volumes of content saying nothing (and achieving even less by remaining static on your own site).<p>However, to retain that crown, it’s …

How to Find Your Purpose, Your Audience and Your Voice

Becoming who you need to be can be the result of finding out what the market demands.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I never lose my voice. At least I never had. But on a recent night I started having trouble speaking normally, and no amount of throat clearing or …

10 Podcasts That Will Make You a Better Marketer In 2017

In today’s quickly changing marketing landscape, it can be difficult to keep ahead of trends while making sure your marketing strategies and …

You Need a Personal Brand. Here's How You Build One.

When people Google you, what will they find?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most important aspects of starting a company or career is building your personal brand. That's because your reputation is a crucial part of doing business, both online and offline. …

Top social media tips for PR and marketing pros

Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences.<p>However, knowing that you should …

Stop Trying to Think Outside the Box and Think More Strategically in the Box

Companies are solving for the wrong opportunities when pursuing growth.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The line between innovation and invention is growing more blurred with every passing day. In this video, Glenn Llopis, author of <i>The Innovation Mentality</i>, confronts the …

4 Simple Steps to Creating an Effective Content Marketing Strategy

Step one is knowing your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you …

Here's How to Win at the Facebook Advertising Game

As Facebook continues to see not only more content, but also more advertising, being created every minute of every day, getting a strong ROI from your perfectly crafted Facebook ad is getting more and more difficult.<p>To a degree, what’s happening right now with Facebook ads is the same thing that …

Marketing

How to Run an Instagram Live Marketing Campaign: The Complete Walkthrough

Currently, Instagram Live is unparalleled in its ability to help businesses like yours connect with their fanbases on social media.<p>Instagram Live is …

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard …

Ikea has debuted an indoor farm that grows greens 3 times as fast as in a garden

Ikea is known for its flat-pack kitchen tables, islands, and cabinets.<p>Now the home-furnishings retailer is experimenting with a product that would allow it to harvest salad greens in-store.<p>Space10, Ikea's innovation lab, has designed a prototype of a mini-farm that can grow greens and herbs indoors.<p>…

Aquaponics

How to Make Potato Gnocchi

Potato gnocchi are a fun, and delicious dinner. See how easy they are to make from scratch with this recipe. Notice that unlike many gnocchi recipes, …

6 Ways to Earn Consumer Trust in an Untrusting Era

"Fake news" has taken a big bite out of consumer trust in brands. Here's how to restore it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Trust has always been an important part of brand-consumer relationships; without trust, customers may not feel confident in their purchases, or may …

The 6 Essential Elements Of An Effective Marketing Strategy

Do you sometimes get the feeling that your marketing strategy is missing something? Maybe sales leads just aren’t closing, even though you have a great product. Or perhaps your top-of-funnel efforts simply aren’t generating enough leads in the first place.<p>You aren’t alone. Most businesses — a full …

Marketing

How Virtual Reality Will Change Advertising

Advertising has come a long way from the street hawkers shouting about their wares at those who pass by. Of course, advertising still exists in that …

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right | Inc.com

As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the …

Digital Marketing

De week op social: Vimeo gaat livestreamen, Twitter’s 280 tekens en Facebook gaat offline targeten

Welkom bij een nieuwe editie van deze wekelijkse rubriek waarin ik je op de hoogte houd van de laatste ontwikkelingen in social media met het nieuws …

5 free tools for editing photos online

The longer you live, the more you realise that nothing in life is really free. But sometimes it can come pretty darned close. And right now, there …

Vietnamese Coffee Ice Cream

Indians make something they call espresso, but it’s unlike any espresso you’d see in Italy; it’s actually closer to a Greek frappé, a bold brew of …

30-Minute Sesame Mango Chicken Teriyaki

Hi friends! And happy weekend.I am coming to you live on a Saturday morning because this 30-Minute Sesame Mango Chicken Teriyaki is too good to wait …

How to Make Your Tofu Taste Like Pork

This is the dish that will convert even hardcore carnivores into tofu lovers. And you don't need a recipe to make it.<p><i>Welcome to Cooking Without Recipes, in which we teach you how to make a dish we love, but don’t worry too much about the nitty-gritty details of the recipe, in an effort for you to</i> …

Recipes

[Chinese Recipes] Braised Oxtails

These <b>Chinese Braised Oxtails</b> were one of the very first recipes we ever posted on the site. At the time, however, our photo-taking skills weren’t so …

[Chinese Recipes] Szechuan Cold Noodles

<b>Szechuan style cold noodle (Vegan version)</b> is known as Szechuan Liangmian. With a long history, it is been known as one of most famous Szechuan …

Cold Chicken in Chilli Oil

I know what you’re thinking : ” Ah My Gawd … they look … Red and Spicy … but is it really *pause* … spicy ? ” Never judge a book by its cover, I was told. In the kitchen, I judge the dish by its ingredients. I’d imagine the taste by analysing their ingredients and then decide if this will blend into my meal plan :) I had the same first impression and thoughts as most of you had about this…

8 Simple Ways to Cook with Eggplant

This time of year, eggplant is practically taking over farmers markets. I'm happy to welcome it with open arms, although I know not everyone shares …