Sylvain Lafitte

121 Flips | 1 Magazine | 25 Likes | 3 Following | 7 Followers | @SylvainLafitte | Product Designer

Design leadership as a subversive activity

Design management can be a strange beast. On the one hand, you work your butt off to stack your team with the most creative, curious and diverse …

UX Design

But doing the actual research work is hard, particularly when compounded with the need to design as quickly as we can. Building products in “agile …

Agile Development

How Much Time Should You Spend in Product Discovery?

I get asked all the time, “How much time should we spend in discovery?”I have two problems with this question. First, it assumes you do discovery …

Product Management

Field Guide to UX Research for Startups

Photo by Dose Media on UnsplashHow to spot the 5 studies startups need mostAfter completing hundreds of research projects for startups across dozens …

UX Design

Introduction

Identify a specific user need or user question that you’d like to address.<p>Create an inventory of content on your website. Navigate through the site …

The AI color tool for designers

✕<p>Settings<p>Upload custom image<p>Reset to default<p>Chromatic Gradients<p>This will make some gradients look less muddy.<p>Never fail WCAG<p>This will block type …

Designing for Product Strategy

Chapter 5. Vision, Framing, and Outcomes<p><i>If it disagrees with experiment, it’s wrong.</i><p>Dr. Richard Feynman<p>Traditionally, UX design projects are framed …

Product Management

The Better Mind Map: a quick technique to organise thinking and boost creativity

For many years I’ve used mind mapping — a simple, effective method for thinking through a problem and organising thoughts. It’s an incredibly useful …

Simon Sinek: Why Leaders Eat Last

Simon Sinek

How Anchoring, Ordering, Framing, and Loss Aversion Affect Decision Making

Let’s consider the following scenario:<p>Deb is buying a camera online and needs a case to go with it. In which circumstance is she likely to buy a more …

UX Lists

Introduction to Behavior-Based Design

What you need to know — in 10 mins<p>In general, I think that a product is only as good as its ability to co-opt behavior. Techcrunch is littered with …

Jobs-to-be-Done: A Framework for Customer Needs – Jobs-to-be-Done + Outcome-Driven Innovation

Imagine the implications of knowing all your customer’s needs. How many people in your organization today know all your customer’s needs? Imagine if …

Outcome-Driven Innovation: JTBD Theory in Practice – Jobs-to-be-Done + Outcome-Driven Innovation

Outcome-Driven Innovation® (ODI) is a strategy and innovation process that enables a company to create and market winning product and service …

Strategyn's Tony Ulwick on Jobs-to-be-Done

Tony Ulwick has spent a quarter-century pioneering the Jobs-to-be-Done method for product design.<p>The founder of innovation consulting firm Strategyn, …

A Script To Kickstart Your Jobs To Be Done Interviews

If you and your team are not taking advantage of <i>Jobs To Be Done</i> style interviews during customer & market research — you may be digging for copper …

How to do a Jobs To Be Done Interview

<b>Jobs To Be Done</b> (#JTBD) is getting a lot of attention lately as a valuable, new method for product and marketing teams <i>(if you’re not familiar check</i> …

Discover DesignBetter.Co

Discover. Learn. Elevate.<p>Aarron WalterVP of Design Education<p>As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of …

UX Design

A Framework For Brainstorming Products

Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the …

A Complete List Of UX Deliverables

User Research<p>Personas<p>Persona is a fictional character created to represent a user type that might use a product in a similar way. Personas make it …

Your Job Story Needs A Struggling Moment – Jobs to be Done

<i>A well described “when” helps your team share a vision of the</i> customer’s problem design a better solution for it<p>A well described “when” helps your …

Most Common UX Design Methods and Techniques

The list below contains most common methods and techniques used by UX Designers as they create great experiences for users. For each item on the list …

UX Design

Adactio: Jeremy Keith

It’s the afternoon of the second day of An Event Apart Seattle and Jason is talking about Designing Progressive Web Apps. These are my notes…<p>Jason …

Design Sprint Kit

What’s a Design Sprint?<p>A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user …

Design

Use this exercise to solve any Product Design Challenge

The Exercise: Lightning Decision Jam (LDJ)<p><i>I know, LDJ sounds weirdly sexual. Come up with a better name, i’ll use it ;)</i><p><b>Total time needed:</b><br>The times …

About · Agile Sprint Playbook

GV guide to research

How to run your own user research<p><b>The GV research sprint: a 4-day process for answering important startup questions</b><i><br>Michael Margolis and John Zeratsky,</i> …

UX Design