Sylvain Ethier

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25 book recommendations from some of the smartest people in tech

Our goal has always been to give you rare, unprecedented access to the people shaping the tech industry— specifically, the advice that they've gained through experience, or used to get where they are today.<p>So when we sat down earlier this year to double down on this mission, we wondered who these …

Warby Parker

Constraint-Driven Innovation :The Creative Value of Knowing your Limits

June 13, 2016Challenging ConventionsConventional wisdom tells us that in order to be creative, we must be unfettered. Thinking outside of the box, by …

Idealism

The Developer's UX Checklist

June 13, 2016There seems to exist a stark distinction between developers and UXers nowadays: you are either a developer or a UX practitioner, right? …

UX Design

[INFOGRAPHIC] A Better Analytics Approach for Designing Omnichannel Experiences

April 28, 2016The more digital your customers become, the more individual their buying experience becomes. Like bees to the hive, their journey can …

Customers

April's 10 best new web design tools

Every month we select the 10 most useful web design tools (and some that are useful to developers, too). They include add-ons, libraries, Chrome …

Web Design

Find the Best Color Scheme for Your Website with This Guide

You have <i>millions</i> of colors to choose from for your website, which makes choosing a color scheme an overwhelming decision. Smashing Magazine’s guide …

7 Outsourceable Tasks That Are Stealing Your Productivity

Stop wasting time on tasks that don't fuel growth. Outsource them instead.<p>How you start each morning sets the tone for your entire day. What you do or don't do directly impacts how productive you are and how energetic you feel as the week goes on. All that plays into how successful you are as an …

Time Management

Tips for Creating Beautiful and Engaging UI

Advertise here with BSA<br>User interface, or UI, is a consideration in the design of anything created to be used. Although industrial and graphic …

UI Design

34 Remarkable and Surprising Things About The Future

I’ve been reading and thinking about the future a lot recently, and decided to spend a week “nerding out” at Singularity University, to satisfy my …

6 Ways Companies Can Leverage Machine Learning Algorithms

No longer the exclusive domain of data-reliant businesses like Google, Microsoft, and Amazon, Machine learning has been making its way to the masses …

Machine Learning

Google Is Finally Redesigning Its Biggest Cash Cow: AdWords

Most of Google has already gotten a Material Design makeover—except for AdWords.<p>Google made $74 billion last year. And it wasn’t from painting weird dog montages or winning a few matches of Go. A vast majority of Google’s revenue is from advertisements slipped into its free services like Search and …

AdWords

Customer Experience Is the Future of Design

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole …

Customer Experience

5 Killer Conversion Optimization Techniques That Improve Your Rankings

Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function.Just as no salesperson can …

This augmented reality headset is a board game lover's dream come true

Not so long ago, I would have mistook the augmented reality headset CastAR for magic or martian technology. In my demo at last week’s Game Developers Conference, the glasses made a real coffee table look like an animated game of Battleship, in which the ocean floor dipped through the wood and …

Augmented Reality