Swaroop Chetan

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5 Branding Tips For Startups

The concept of “branding” in India is still at its nascent stage as it has been largely restricted to ‘visual identity and communication’ especially …


Ready to ride the start-up wave?

If you want to start a company, this may be a good time to do it.<p>For venture capital (VC) funding for Indian start-ups has increased by a whopping …


Listen Up: Lean Startup Machine mentors offer advice

Four top pieces of counsel you need to heed for startup success, straight from the horse's mouth at Lean Startup Machine

3 Engineering Decisions That Took This Start-Up From $0 to $100M

Smart decisions and adherence to the Lean Startup framework is taking Sharethrough to its $100M milestone.<p>PCMag reviews products independently, but …

Why Introverts Make Great Entrepreneurs

Conventional wisdom says you need to be an extrovert to start a successful business. That’s wrong for all sorts of reasons.<p>Imagine a typical entrepreneur.<p>A quiet, reserved introvert is probably not what first came to mind. Aren’t entrepreneurs supposed to be gregarious and commanding—verbally adept …


51 free online resources for starting a business

Being an entrepreneur means sticking your neck — and wallet — on the line for a product you believe in.<p>It won't be cheap.<p>There will be plenty of costs, some you've never expected.<p>Thankfully, there are free tools to start a business available online.<p>We've compiled this list of free tools to start a …

Small Business