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Marketing online

These 10 work apps have gone bonkers in the last few months

Cloud security company Okta works with 4,000 of them, helping big companies manage employee passwords for them.<p>By analyzing the data from its 2,500 enterprise customers in 185 countries, it discovered the 10 apps that are growing the fastest among business users last quarter, from April 2015 to …

Apps

The great tech debate: Are we in a bubble or not?

Y Combinator's Sam Altman is just the latest to sound off on what he thinks of <i>that</i> question: Is there, or isn't there, a tech bubble?<p>Fledgling startups are capturing millions of dollars from venture capitalists within months of launching. Companies that aren't generating revenue have billion dollar …

Venture Capital

Think there's a startup bubble? Bet $100K on it.

Think the tech bubble is going to burst? Then put your money where your mouth is.<p>As early-stage startups capture millions within months of launching and receive sky-high valuations despite little to no revenue, those in tech have been sounding warning bells.<p>But Sam Altman, president of elite …

Startups

Hoe acht man de storytelling van de New York Times hervormen

Dit was het WK van de plaatjes. Razendsnel werden de iconische momenten van de wedstrijden vertaald in geinige <i>virals</i> en <i>memes</i>. Geinig, maar met het …

5 musthaves voor een succesvolle landingspagina

Tamara Wouda van [freelance] Freelance marketeer & copywriter. In het kort: ik help B2B-bedrijven hun verhaal te vertellen door middel van marketing, …

Do Keywords Matter in Google's Hummingbird World?

Rolled out in late 2013, the Google search engine Hummingbird delivers answers instead of educated guesses. Powered by semantic search, results are …

Search Engine Ranking Factors 2015

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the …

Why 2014 is the year of content marketing

Hummingbird affects internet marketing in a variety of ways, and anyone who has a company website should really be familiar with these changes. For …

Power marketing tools that you need in your content marketing toolbox.

<i>There is a myriad of marketing mediums requiring strategic and creative tools in order to be used successfully.</i><p>Marketing Essentials<p>The power tools …

Focus on Critical Skills for A Successful Content Marketing Strategy

<b>[Editor’s note: Happy Holidays!</b> <b>This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog</b> …

4 Changes Google Is Making And How They Affect Content Creation

SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times.<p>Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t …

What is Content Marketing? And how to use Google+ to do it brilliantly!

Introduction<p>Content marketing is nothing new. In advertising people have been baiting the hook for years – get people to read and engage in content …

Google+ comes of age and boosts your content marketing

Reuben Walker helps you use digital media to generate leads and increase customer loyalty. I provide resources and advice for producing useful …

7 Critical Mistakes You’re (Almost Certainly) Making On Social Media

If you are marketing on social media (and you should be) you are probably making some of these mistakes. Here’s how to recognize and fix them–from the gospel of Gary Vaynerchuk.<p>Social media is just like … boxing?<p>That’s the latest gospel out of Gary Vaynerchuk, the two-time bestselling author and …

Penguin Random House

Google+ & SEO: How Google+ Impacts Search Results

Not too long ago, Greg Jarboe wrote up the results of a study I did showing that Google+ shared links don’t appear to impact SEO. This study focuses …

The Future of Sponsored Content: 3 Scenarios for Success

According to this study, audiences are as likely to read sponsored content as they are to read editorial content.<p>Sponsored content appears to be …

Digital Advertising

The Beginner’s Guide to EdgeRank: How Facebook’s News Feed Algorithm Actually Works

I have a link to Facebook in my bookmarks bar, so I can visit it with just the click of button, but the link doesn’t go to facebook.com.<p>It’s actually …

22 Free Social Media And SEO Tools That Will Make Your Life Easier

Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that …

Facebook Drives the Most Traffic to Publishers, Beating Twitter and Reddit

There's no beating Facebook when it comes to driving traffic to publishers. The world's largest social network directed 10.4% of traffic to websites …

Nederlandse merken ‘beboet’ door Google voor twijfelachtige SEO-praktijken

Via verschillende bronnen hebben we vanochtend vernomen dat een aantal Nederlandse sites een <i>penalty</i> van Google hebben gekregen voor het 'inzetten van</i> …

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How to Discover New Opportunities with No Keyword Referral Data

The latest hurdle in the search industry is the possibility of 100% of search referral data to be hidden from Google organic search. Yowza. I'm not …

SEO

Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox

Imagine a product similar to Google Alerts, only much better. It's built specifically for marketers and SEOs. This product not only finds mentions of …

It's Penguin-Hunting Season: How to Be the Predator and Not the Prey

<b>Penguin changed everything</b>. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had …

15 WordPress User Errors That Make You Look Silly [Infographic] - Copyblogger

Through superior flexibility and excellent quality, WordPress shed the label of mere “blogging” software long ago.<p>It’s become an indispensible …

Contentmarketing bij IBM: kwaliteit boven kwantiteit

Wat te doen als je als bedrijf al over een containerschip aan content beschikt, maar de conversie achterblijft? Kirsten Haver Droeze, Digital …

Growing With Content: How to Start a Respectable Platform Others Will Love

Shares 2K<p>Do you want to build a respectable platform?<p>Are you wondering how to use content to grow your business?<p>To learn more about how to start a …

Another step to reward high-quality sites