Suz Mina

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How to Ask Great Questions

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught how to ask questions as an …

Psychology

Big data gives Gap advantages over competitors: CEO Art Peck

Jim Cramer sits down with The Gap Inc. President and CEO Art Peck after earnings for a glimpse at Gap's role in apparel retail.

Jim Cramer

Harley-Davidson going all-in on electric motorcycles

Buying into an e-bike maker may not be the solution Harley needs right now.<p><b>Harley-Davidson</b> (NYSE: HOG) wants to prove it is really serious about making electric motorcycles. Hot on the heels of announcing it will have a production e-bike ready by 2019, Harley announced it had taken a financial …

Motorcycles

Macy's Revival Means Plenty Is In Store For Star Reward Members

How do you get more than $12.4 billion from a tenth of your shoppers? If you’re Macy’s, it may be by leaving one major credit card partnership and aligning with plenty of others.<p>This is evidently one of the key spokes in the wheel that is turning Macy’s performance around. After relaunching its …

eCommerce

Best Marketing Blogs of 2018 - Thought Leaders to Inspire your Marketing Strategy

Are you looking to craft your best marketing campaign and stay ahead of the curve? Want to learn the emerging trends that your company should utilize …

The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget.<p>Even those of you with a high bank balance shouldn’t dump every dollar into marketing without …

7 Ways to Segment Your Social Media Audiences

Audience segmentation is one of the greatest tools in a marketer’s arsenal. In traditional marketing settings like direct mail or radio spot …

Hotel industry wants to pay for their workers' college degrees

The hotel industry is using free tuition to try to lure — and keep — workers.<p>The American Hotel and Lodging Association is rolling out a pilot program this month that offers an online associate's degree at no cost to workers and an online bachelor's degree at a subsidized cost.<p>The goal is to …

Hospitality

Walmart Aims for Affluent Customers With Online Mattress Brand

Walmart is starting its own mattress and bedding brand that will be sold exclusively online, part of the giant retailer’s effort to bolster its e-commerce business.<p>The new line, which will include items like pillows and throws, will be sold through a separate website, AllswellHome.com, but it will …

eCommerce

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?<p>This story appears in the March 2018 issue of <i>Entrepreneur</i>. Subscribe »<p><b>I think we can all</b> …

Freebies

Unilever warns social media to clean up “toxic” content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate the …

Internet

Chevrolet Scores with an Only-On-Twitter Experience for Manchester United Fans | Sponsored Content

More than 50 million global soccer fans visit Twitter regularly. Chevrolet, through its sponsorship of UK team Manchester United (Man Utd), saw this …

Manchester United FC

How PepsiCo’s Super Bowl Ad Strategy Is Going Beyond The Big Game

The CMOs for PepsiCo and Frito-Lay North America lay out their plans for how they’re getting the most out of their Super Bowl campaigns.<p>As one of the world’s biggest producers of munchies and soda, it makes perfect sense for PepsiCo to have a big part of any Super Bowl. This year, the Pepsi and …

Advertising

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …

Marketing

Millennial moms our 'dream customer': Children's Place CEO

Jim Cramer sat down with Children's Place President and CEO Jane Elfers, who broke down the company's turnaround strategy.

Millennials

Case Study: Prune the Brand Portfolio?

PIERRE KLEINHOUSE<p>The business-casual dress code had Troy Freeman stumped. As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but without suits as an option, he was having a much harder time.<p>His flight was …

Profit

Want Your Best Workers to Never Quit? Research Says It Comes Down to Asking Them 6 Simple Questions | Inc.com

A question I get asked a lot is how to go about getting teams or whole workforces "engaged." It's a legitimate question pondered by head-scratching managers, execs and HR people everywhere looking to architect workplaces that produce results by motivated employees.<p>Well, lets first remove the nap …

Employee Engagement

The 10 Most Watched Ads on YouTube in 2017

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this …

Natalie Portman

What It Takes to Become a Great Product Manager

Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the product.” I disagree because, as Martin Eriksson points out, “Product managers simply …

Product Management

Amazon is so good at keeping prices low, it’s changed how economists think about inflation

Beginning in 2012, the stuff Americans buy was supposed to get about 2% more expensive every year, according to inflation targets set by the Federal Reserve.<p>But that didn’t really happen. Despite the best efforts of the Fed, the maker of US monetary policy, inflation was well below 2% from 2013 to …

How a Carefully Crafted Instagram Feed Can Increase Customer Loyalty and Sales

Instagram is all the buzz these days in the marketing community. However, it seems like a lot of marketers and business owners are still unclear on …

Marketing

Salesforce.com's Marc Benioff No. 1 in Comparably ranking of top CEOs

<i>Corrections & clarifications: A previous version of this story stated the incorrect headquarters location for T-Mobile.</i><p>Who’s the best CEO in America?<p>According to compensation, culture and career monitoring website Comparably’s latest survey, among large companies, it’s billionaire tech …

Silicon Valley

Engaging Generation Z: Marketing to a New Brand of Consumer

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of …

Public Relations

CEOs Should Stop Thinking That Execution Is Somebody Else’s Job; It Is Theirs

The common perception is that strategy is done at the top of the org chart, and execution is done below. It is exactly the opposite – let me explain why.<p>First, I should explain that I have always hated the use of the term “execution.” Its common definition is fundamentally unhelpful, and …

Management

Listen In: Top Marketers Discuss the Challenge of Addressing "the Customer"

In the fourth episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the …

Marketing
Marketing

The Oprah effect is stronger than ever at Weight Watchers

Oprah can eat bread and still rake in major dough.<p>Weight Watchers says more than 600,000 subscribers have joined in the past year, and they're committing to the program an average of one month longer.<p>That combo drove up quarterly revenue and sent Weight Watchers (WTW) shares 18% higher on Tuesday. …

Fitness

Inside the competitive meal kit delivery space

Gousto CEO Timo Boldt discusses the challenges of setting up a meal kit delivery company.

CEOs

A couple paid for two Teslas by sharing them on the Airbnb for cars — here’s how they did it

As Chad Hurin puts it, he's not a car guy. But he is a Tesla enthusiast.<p>Before buying his first Tesla — a Model S 60 — Hurin owned a 2008 Pontiac that he guesses is worth $2,000 at this point. It still sits in his driveway in San Diego, California, flanked by the $68,000 Model S and his wife's …

Tesla

3 Ways Podcasts Generate Revenue, and Why Brands Should Support Their Creators

Podcast advertising is on track to hit more than $220 million in 2017, up 85 percent from last year. But with challenges like the lack of a universal …

Podcasting