Sushinori

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Landing Page Optimization: The Better Than Ultimate Guide

<b>What follows is a list of resources that can be applied specifically to landing page optimization.</b><p>We’ve organized everything to best simulate a …

Marketing

25 Effective Landing Page Examples You’ll Want To Copy

Landing pages are a very important part of your online business. They are the digital storefront of your online activity, and they serve as helpers …

Creating Website Structures that Are Built to Last

Website structures are the first step to building incredible information architecture, something that separates good websites from awesome …

Digital Marketing

Getting Started With Smart Tempo in Logic Pro X 10.4

Smart Tempo, introduced in Logic Pro X 10.4, is arguably the most significant new audio handling feature in Logic Pro X since the introduction of …

Music Production

95 Simple Ways to Generate Massive Amounts of Website Traffic

rawpixel / Pixabay<p>I’ve put this comprehensive article together to help you cut through the marketing hype and crap that’s all over the social media …

Social Media

Increase Conversions by Improving the Clarity of Your Value Proposition

Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash.I’ve noticed a recent trend, where browser …

UX Design

5 Cognitive Biases You Need to Put to Work ... Without Being Evil - Copyblogger

All writing is persuasion in one form or another.<p>This is more obvious in some types of writing than others, but it is nonetheless true for all.<p>When …

Improve your landing page by learning from the best

A breakdown of the latest trends in SaaS landing pages and how you can use them in your own designs.<p>I love websites.<p><b>There’s nothing like</b> getting the …

21 Actionable Google Analytics Tips That’ll Boost Your Sales

Google Analytics is a powerhouse of data.Any marketer using Google Analytics is rich in data. But knowing how to navigate its complex platform to put …

What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really Smart Targeting Tips)

Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one …

9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your …

Marketing

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers.Largely because people are typing in exactly what they’re looking for.But.These aren’t …

Customers

The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent.<p>Product copy and product descriptions seems like such minor parts of a website in the …

How to Use Google Matched Content to Show Related Posts in WordPress

Did you know that you can use Google AdSense to also show related posts in WordPress? Matched Content is a Google AdSense feature that allows you to …

Web Design

How to Make Content Go Viral with These 6 Earned, Owned, and Paid Hacks

What if you could choose to make your content go viral?What if you didn’t have to leave your content’s success up to chance?It’s the dream of every …

Marketing

Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

I remember the first time that a client told me how much analytics had helped their business.They were able to increase their sign up rate for their …

Analytics

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

Image source.As marketers, we all love releasing new campaigns and collateral regularly (launch days are the best days, amiright?). But despite best …

Product Management

Amazon Checkout Redesign Exercise — Part III: Shipping and Payment

<i>Please, note: this is an</i> <b>exercise</b><i>. Its purpose is not to create business solutions, but to</i> <b>practice</b> <i>creating them in a simulated environment. The power</i> …

The Most Important Rule in UX Design that Everyone Breaks

In Product Design, and Possibly Life Management<p>There is one principle of organization that every human should adhere to, particularly people who …

How to Stop UX Research being a Blocker – Ben Ralph

Fitting research into agile teams<p>At its best, UX research surfaces insights and enables progress; at its worst it just gets in the way.<p>There are many …

The SaaS Owner's Guide to Churn

The SaaS Owners Guide to Churn<p>Of all the metrics the SaaS business keeps a close eye on — MRR (Monthly Recurring Revenue), CPA (Cost Per …

The Art of the User Interview

Everything you need to know about conducting useful user interviews<p>Creating products based on your own needs is easy – if you’re building something …

When and How to Create Customer Journey Maps

<b>Summary:</b> Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. …

Cohort Analysis: The Single Most Powerful Report in Google Analytics

Executive summary: Cohort Analysis is one of the most actionable reports in GA. It lets you compare different user groups (cohorts) over time and …

Shopping Made Personal - How We Translated IKEA's Offline Experience Into the Concept of a Seamless Online App

A trip to IKEA is like going through all the future homes you want to have (but probably won’t, because let’s be honest - no one can keep their space …

The Essential Guide to Personalization

Here’s what you’ll learn:<p>How L’Oréal Paris provides trades utility for customer data<br>• The four types of data capture and how you can leverage each …

What Designers Can Learn From The New Science Of Eye Tracking

Research is redefining what “good design” really means.<p>Designers loathe to be told to design something “eye-catching”—it’s the vaguest of briefs. But for Amy Alberts, a user research manager at the visual analytics company company Tableau, determining the things that catch a person’s eye is an …

Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

It’s easy to get stuck on the hamster wheel that is publishing three blog posts a week because that’s what we’ve always done.At Unbounce, we still …

Marketing

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

Image via Shutterstock.I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say it aloud, so no one …

Critical Thinking