Susannah Gerner

18 Flips | 1 Magazine | 1 Following | @SusannahGerner | Keep up with Susannah Gerner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Susannah Gerner”

10 More Charts That Are Changing Content Marketing — The Content Strategist

We talk a lot about <i>data-driven content creation</i> at Contently—basically, it’s just a fancy way of saying that you measure what works, and then double …

The �Who�, �What�, �Where� �When� and �Why� of Developing an Integrated Content Marketing Strategy

Content Marketing is the new buzz word for marketing folk. This is due to the move away from businesses proactively seeking out customers as part of …

Marketing

YouTube Superstar Michelle Phan Shares Her Tips For Building A Social Media Brand

But getting to the top was no easy task. Phan told Re/code that she was once rejected from a job at a Lancome makeup counter because she had no sales experience, and she and her family lived on food stamps for a period of time.<p>Phan recently released a book called "Make Up: Your Life Guide to …

Small Business Expert: Answers To Your Five Biggest Social Media Branding Questions

<i>Editor’s Note: You asked and Ilya Pozin answered. Today is the sixth</i> <i>response in Forbes’ weekly</i> <i>Ask An Expert</i> <i>series, running from now through the third week of November.</i><p><b>When creating a social media brand image, what is the formula for what to post, where? Not the same information everywhere, right?</b> …

3 Ways To Tell Better Stories And Make People Care

Good stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand. Here’s how to write something that people will actually want to read.<p>Many, many years ago, fresh out of college and working at my first job at a national magazine, I was tasked …

Creative Writing

How To Run A Content-Planning Workshop

In this article, I’ll share the approach we developed to run content-planning workshops. While you will need to adapt the format to your scenario, …

How to Plan Your Content Marketing Strategy Beyond the Blog

Content marketing has been leaving its mark on the web – and is showing no signs of slowing down. These days, companies from Fortune 500 corporations …

Marketing

Content Marketing Lagging? Avoid These 4 Mistakes

Over the last few years, every brand has had to become a content marketer. Whether it's posting regular social media updates or running a full-on blog, the digital age has brought with it a demand for consistent, high-quality online content.<p>Like other types of marketing, content marketing requires …

7 Content Marketing Tips For When You Lack Time & Resources

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on …

Infographic: Using Social Media to Build Brand Loyalty

A vast majority of Fortune 500 companies surveyed by the Center for Marketing at the University of Massachusetts at Dartmouth found the use of all forms of social media -- Facebook and Twitter, but also podcasting, blogging and more -- to be an effective use of time and resources. Socialcast built …

5 top social media campaigns of 2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?<p>Below are five of the most …

Best Global Brands 2017 - Interbrand

Best Global Brands<p>Growth in a changing worldJez Frampton<p>Hallmarks of the Top Growing BrandsPaola Norambuena<p>Sector Overviews<p>Interactive Data<p>Designing …

Brands to Spend Big on Social Media This Holiday Season (Infographic)

1 min read<p>This story originally appeared on PR Daily<p>Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be …

Social Media

How to Measure the ROI of Your Social Media Campaigns

If you're wondering about the monetary value of your company's Twitter and Instagram efforts, you might be missing the point of them.<p>"What is the ROI of your mother?" It's a question that marketing guru Gary Vaynerchuk is famous for asking, in defense of social media marketing efforts. To be fair, …

Social Media