Susan Eagel

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2017 Predictions for Mobile Marketing and Loyalty Trends

Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few …

Why (and How) HR Needs to Act More Like Marketing

At this point, we all know that company culture plays a pivotal role in companies hurtling into out digital transformations. This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify …

16 Tools to Create Better Images for Your Blog Posts

Do you want to create better images for your blog posts? Images create a huge impact on how users engage with your content. However, most users are …

Empathy Map – Why and How to Use It

Did you know that users are more likely to choose, buy and use products that meet their needs as opposed to products that just meet their wants? An …

Interaction Design