Carlos Aguilar

100 Added | 1 Magazine | 4 Followers | @SurfSandman | In love with Analytics, tutorial fanatic, manage AdWords campaigns for some local companies, had a magazine, believe in Karma and just a strait up married man that runs Lodyas.com

How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

The Technology reports in Google Analytics contain a whole host of fantastic data. It is an essential place to look when you’re thinking about making …

10 Bad Assumptions About SEM That Might Get You Fired -- Part 1

I've been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I'm not talking …

Four Things You Need To Know In The Big Data Era

Big Data has been declared the “sexiest job of the 21st century” and it’s already reshaping corporate decisionmaking and even talent recruitment. As Phil Simon, author of <i>Too Big to Ignore: The Business Case for Big Data</i>, points out, “In a recent report, McKinsey estimated that the U.S. will soon …

6 tips for turning that data science education into startup riches

Advertisement<p>5 Comments<p>Credit: Shutterstock / Kolett<p>Data scientist has been deemed the sexiest job title of the 21st century, and there’s ample …

Conversion Tracking in AdWords: Complete Guide [PPC U]

So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But …

Ten percent of Starbucks transactions in US come via mobile payments

Mobile payments has proven to be a very difficult nut to crack. Google, Isis, and others have failed to bring wallet-free payments to primetime, but one company has seen some success: Starbucks. The coffee chain says that wholly ten percent of its payments in the US are made using smartphones, …

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search …

Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?

It's rare that a true challenge to a best practice (and a seemingly straightforward one at that) arises. But, when Marta Turek, Group Manager, …

23 Pay-Per-Click Lessons from Marketing Masterminds

Read these posts, and you’ll be the King of PPC! (Image Source)<p>Have you noticed that in the marketing community, people either love or hate …

7 Conversion Lessons Learned From Eye Tracking

You’ve seen those eye tracking reports before, <i>but have you ever run one?</i> <i>Chances are you haven’t.</i> Although they are costly and time-consuming, you can …

10 Resources to Pass the Google AdWords Exam

It’s been almost five years since we wrote about this topic and we thought it was probably time for an update. The key question is, of course, “Have …

How to Make Your Blog Mobile-Friendly

Shares 3K<p>Do you want more mobile subscribers and readers?<p>Is your blog suitable for a mobile device?<p>In 2012, mobile users spent 63% more time on their …

Web Design

Google Analytics Dashboards: A Step-By-Step Guide

Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or in a business context. Every …

It's Not the Price, Stupid!

What’s the first thing that comes to mind when you think of Harvard University? What about a Lexus LX? Or a Kate Spade handbag?<p>While these items …

New research shows that 88% of ad clicks from mobile search are incremental to organic clicks

article<p>en<p>https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html<p>Inside …

Paid Search Bid Optimization With Google Analytics

A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google Analytics Integrations. I prepared a lot of …

Scott Buehler is a Digital Marketing Consultant and Strategist

<b>We’re All Full’d Up!</b><p>Hey there. Sorry you missed it. I grew several businesses way bigger than their owners could ever imagine. While I grew their …

Meditation In Action: 10 Tips For Mindful Eating (PHOTOS)

<i>By Headspace</i><p>How often do you actually taste the food you eat? Most people tend to acknowledge the first few bites, just to ensure they’re eating what they think they’re supposed to be, and then slip into a semi-conscious state of eating. As it’s not particularly complicated to move a fork back and …

A Summer Reading List for Marketers

Spoiler alert: I dropped out of university.<p>It’s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time …

Marketing Tools

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.<p>A real-time …

5 Insanely Great AdWords Automation Tricks

<b>Goosebump.</b> Sometimes you need to give volume a boost, but you can’t always do this in the most perfectly rational manner. Special situation: a client …

How Much Does It Cost to Be Batman in Real Life?

The innocents of Gotham City — and the comic book world in general — owe its allegiance to Batman.<p>Created by artist Bob Kane and writer Bill Finger, …

Another, Better Way to Tackle (not provided)

I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers.<p>If we obsess over …

Quality Score Explained By A Former Googler

Learn how Google calculates Quality Score for AdWords and what it means for your efforts to optimize your campaigns. The 3 main elements of QS …

11 great ways to use digital technology in retail stores

<b>The use of digital technology in bricks and mortar stores has increased rapidly over the last few years.</b><p>I've deliberately excluded mobile here, as …

One of the most important changes ever made to Google Analytics?