Karmen Fairley

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5 Ways Marketers Can Effectively Hack Instagram

The introduction of Instagram’s algorithm rewrote the rules of the platform and sparked outrage from influencers who deem the algorithm as creatively debilitating. Despite the outcries, Instagram hasn’t changed its stance on showing audiences what the platform thinks they want to see, rather than …

Marketing

How To Build Links Properly - Link Building Techniques In 20

How To Build Links Properly - Link Building Techniques In 2018<p>SEO efforts finally rest on two elements: The content of a website, and also the links …

Types of searches: Do you Know how they Go?

Everything you’ve ever searched on Google and Bing et al will fall into a category – but do you know what they are? Read on to up your SEO game<p>If you own a website or work for a business that has one, think about why people might search for you. What do they want to know? What do they want from …

Trade Shows Can Market Your Business Effectively

Trade shows offer a great opportunity to get in touch with potential buyers, distributors, determine the thriving competition, test the interest prevailing in the market and recognize strategic alliance partners. They have conventionally been a well-accepted way of marketing your service, product …

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …

The 3 Secrets to Success that Influencers Don't Tell You

Jim sat on his dingy bed.<p>Around and under the centre of his universe were the bits and bric brac of a life collected. Books, a radio and just some …

Red Dot Geek - Inspire your inner geek!

Red Dot Geek is all about inspiring life with technology and helping people succeed - Websites, blogging, SEO, content, marketing, self-sufficiency, …

7 Challenges That Will Make You More Successful

It’s truly fascinating how successful people approach problems. Where others see impenetrable barriers, they see challenges to embrace and obstacles to overcome.<p>Their confidence in the face of hardship is driven by the ability to let go of the negativity that holds so many otherwise sensible people …

8 Social Media Secrets Every Entrepreneur Should Know

Here are the secret avenues I have learned over the years that can lead you to big success with your social media strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list …

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing

Top 10 Social Media Management Tools You Should Try Now

Chatbots are a significant new tool for the business use of social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media has dominated the internet for over a decade, and using the right social media management tools makes all the difference. But social media and its …

How to Generate 2281 Social Shares When No Ones Following You

A few weeks ago, I published an article about Instagram.Within a week of publication, the article had been shared on social media over 2,000 …

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent. When AdWords started getting traction, …

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, …

How to Instantly 17x Your Visibility on LinkedIn | Inc.com

To stand out to your core audience on LinkedIn, you must be strategic about how your present your digital self, as well as how you conduct business online.<p>The world's largest social network for professionals recently shared some tips on how you can get more profile views and engagement by using the …

6 Brain Hacks to Crush Your Fear so You Can Succeed | Inc.com

If you're an entrepreneur going through the ups and downs of owning a business and considering tossing in the towel, let me toss you a lifeline.<p>Darren Hardy, best-selling author of <i>T</i><i>he Entrepreneur Roller Coaster</i>, says that the real reason 66 percent of all entrepreneurs fail is not because of what …

Motivation

Senegalese women are redefining the meaning of “natural hair”

I am huddled in a small vibrantly decorated salon in the West African city of Dakar, the capital of Senegal. The walls are draped with folds of colored cloth—red, orange, purple, pink, blue, black and yellow. Seated in front of the mirror on the only chair is a woman in a full-length brightly …

4 Simple Ways to Get the Most Out of Your Social Distribution Strategy | Inc.com

It honestly doesn't matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you're trying to influence don't read, see, or hear your content and take some kind of action, it was pretty much a waste.<p>So you put some thought into how you're going to …

Marketing

4 Ways to Achieve Hockey-Stick Growth in Your Business This Year

Has your business growth hit a plateau? Try these tips.<p>As the founders of startups, we want to see our businesses take off quickly. But the truth is, it doesn't always work that way.<p>There are many frustrations involved in launching a business. Those challenges can set you back if you let them. …

10 Budget-Conscious Digital Marketing Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While startups with mega-valuations and millions of dollars in venture capital may get all the attention, most startups are on much leaner budgets. In 2014, for example, 82 percent of U.S. startups were self-funded.<p>For the majority of …