Sunny Vashisht

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With billions at stake, ad agencies launch a massive battle for clients

The ad industry is locked in a mad scramble, as the biggest players on Madison Avenue prepare to wage war over roughly $26 billion in ad …

6 Fundamentals for Succeeding at Online Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, it’s easier than ever to start your own business. Anyone with a URL, a good product and a PayPal account can make a go of it. But if it’s easy for anybody, this also means it’s easy for everybody. The world of ecommerce is teeming …

5 Impactful Digital Marketing Takeaways from MNSearch Summit

In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. …

5 Reasons Content Marketing is More Than Just a Fad

Forget about the people reading your content.<p>Instead of writing engaging content for your audience, just stuff a bunch of keywords into your copy and …

12 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their …