Sunny Gilpin

66 Flips | 5 Magazines | 25 Likes | @SunnyGilpin | Keep up with Sunny Gilpin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sunny Gilpin”

You Won't Survive as an Entrepreneur Treating Your Business Like a Hobby

Entrepreneurship is a career. To succeed, you must approach it strategically.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Growing up, our parents taught us to choose a career path that we enjoy. To love what we do. That teaching has carried over into our adult lives and is …

Entrepreneurship

How to Reach Hundreds of Millions of People with a Promotion

Inside a viral promotion and how you can optimize your chances of publicity success<p>I've been interested in marketing, promotions and publicity for as long as I can remember. Before the internet, I put myself through college by becoming a unique ballpark vendor in Boston known as "the Crunch n Munch …

Social Media

How to Drive Traffic to Your E-commerce Website

Running after the organic audience can be a woe if not done in the right way, read how to drive the specific and targeted audience to your e-commerce website.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

Marketing

Climb the Google rankings: How to master SEO

There's no point having a beautifully designed website if no one can find it. That's where Search Engine Optimisation (SEO) comes in. SEO is both an …

Engines

How to Grow Your Customers With Email Marketing Campaigns?

Experts believe that email marketing is one of the essentials of technology that provides a high rate of ROI<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>How often do we get emails on our inbox about a company or a product and we are even lured to know more …

Marketing

The $140 productivity app that’s managed my life for the past decade

I have a strange obsession with optimizing my life for peak productivity. Part of it is the dopamine hit that comes with a task well completed. But what brings me even more joy is the creation of the perfect Rube Goldberg machine to deflect, swat, and conquer everything the information economy has …

Productivity

How Can Marketers Deal With an Oversaturated Digital Space? Turn Back to Physical Products

“Saturated” does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to …

Marketing

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Marketing

Successful bosses run their most effective meetings exactly like this

Once upon a time, I worked for a woman who was known as a star meeting facilitator. CEOs would call left and right, asking her to organize strategy …

CEOs

Social Media Planning: How To Create A Social Media Plan In Under 30 Minutes

Creating content for your social media platforms can be time consuming enough, so why spend more than you need on planning how to use it? It is …

7 Advanced Facebook Advertising Tips to Improve Your Campaigns

Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this …

How brands are using Instagram’s new long-form video feature, IGTV

The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, …

Google URL Inspection Tool Shows Marketers What The Search Engine Sees

Google will now allow marketers to check specific URLs on their websites to learn how Google’s search technology actually sees them.<p>The feature, made …

How to Spy on Your Competitors to Capture Similar Links by @annaleacrowe

Here's how to figure out which of the links your competitors have earned are worth pursuing.The post How to Spy on Your Competitors to Capture …

From Digital to Voice: 6 Ways Marketers Personalize Experiences and Drive Revenue

According to a recent study by Adobe, 80% of businesses (whether digitally advanced or not), rank seeing the whole customer journey as a very …

What You're Willing To Tolerate Sets The Tone For Your Company Culture

I’m obsessing lately about a presentation Harvey Goldberg gave on leadership. He asked a simple question: “What do you <i>expect</i> from your people?” Then he asked, “Now, what do you <i>tolerate</i> from them?” He then drew the two squares above and said, “What you tolerate is what you will get, and that becomes …

Team Building

Wanted: Talented brand storytellers

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year …

How to Optimize Your Instagram Profile for Business

Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? In this …

11 creative ways to pump up your content marketing game

<i>This article originally appeared on</i> PR Daily <i>in June of 2017.</i><p>Coming up with fresh, new and exciting ideas for your organization isn’t easy.<p>Jeff Bullas …

Why 99% of All New Websites Fail to Generate Leads

Here are the top five reasons why new websites fail to generate leads<p>Computer keyboard [illustrative].. (photo credit: ING IMAGE/ASAP)<p>X<p>Dear Reader,<br>As …

Here are the 7 rules of success

<b>What are the rules of success?</b><p>Rule #1: Define success for yourself … everything else is bullsh-t<p>Plain and simple.<p>The first rule of success is that …

19 of the ‘top highlighted’ ideas from millions of readers

What are you doing right now to change your life?<p>How much time do you think you really have?<p>In the incredible book, THE GOAL, authors Eliyahu …

52 Motivational Quotes to Inspire Success in Your Career and Personal Life

Sometimes all you need is one little spark. So here are 52 to choose from.<p>While there are as many ways to define success as there are people, there is one thing we all have in common: We're all trying to be more successful. (That's why I wrote a book about achieving huge goals.)<p>Since success starts …

Seven Steps To Make Your Business Instagram Account Successful

Instagram is a platform that allows for a lot of creativity and different ways to put your brand forth. It is known that Instagram gets a younger audience, with 59% of users in the 18-29 age range. If you are looking to renew your client base or create brand awareness for a new market, it could be …

Marketing

Writers, you should be using an email signature, too. Here are 4 free ways to make one.

One of the most compelling reasons to use an email signature is that it’s the digital version of a business card. Instead of digging through old messages to find the one where you mentioned your phone number, people can look at your email signature and see all the contact details they need.<p>Plus, …

How to Manage Social Media Without it Taking Up All Your Time

Ok, we all know that social media marketing is, like, totally awesome. It can boost your business' exposure, traffic, yada, yada, yada. Some even say …

13 Best Practices For Designing Customer Satisfaction Surveys (CSAT)

There are many places you can go wrong in constructing and delivering a customer satisfaction survey that can keep you from getting an accurate picture of your customer experience. And most companies <i>do</i> go wrong in their survey design and delivery–often in multiple ways. (Alarming but true: If you …

Customer Experience

Six Simple Steps That Make Social Media Marketing Less Overwhelming

You’ve probably heard the term “FOMO” by now. Fear of missing out is the sensation that everyone else is doing something you should be doing. And it’s a feeling that is often triggered by seeing someone’s social media post.<p>To a lot of business owners – especially small business owners who wear many …

Social Media

Here's How Tai Lopez And Alex Mehr Are Attempting To Make $100,000,000 In The Next 12 Months

You can use these strategies yourself. And if you want, you can watch as Tai, Alex, and OMG Machines attempt this never-before-done goal.<p>Tai Lopez and Alex Mehr are both serial entrepreneurs and famous online marketers. They are attempting something big. They want to create 200 business and make …

My Company Grew 800 Percent in a Year After I Made This Mindset Shift Grow

The surprising thing about being grateful for what you have is how much more you end up getting.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to rapid growth, there are lots of strategies you can implement. But what if I told you that the strategy responsible for …

Happiness