Sungsoo Kim

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How to Drive More 10X More E-commerce Sales With a $0 Marketing Budget

The global e-commerce market is massive and continually expanding.With over 50% of Americans preferring to shop online, it’s one of the best markets …

eCommerce

9 Email Marketing Strategies for Driving Event Registrations

When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? …

3 Things You Can't Skimp on With Experiential Marketing

Spending more where it matters can mean the difference between a forgettable event and one leading to real ROI. Just ask the Casper mattress folks.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's getting harder and harder to dismiss the experiential segment as a niche within the …

Marketing

AI is revolutionizing neuromarketing

An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it’s one that may be less of an issue for marketers of the future, thanks to non-human intervention.<p>For most of marketing history, the best way to find out if consumers liked a proposed product …

Marketing

Creating Community: How Hosting an Event Series Can Help Retailers Build Trust

Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best …

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice …

Public Relations