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How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to …

Marketing

10 Essential Qualities for Living an Authentically Empowered Life

Success is the process of becoming the best version of yourself.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>To be powerful in the business world you must possess the essential qualities that will guarantee to keep you ahead of the game. The majority of people do not reach the …

Exclusive: this is the Essential Phone

Another stab at making phones modular<p>The Essential Phone, brought to us by the person who created Android, is finally ready for the spotlight. It’s an incredibly audacious and ambitious project, with an outlandish screen and the beginnings of a modular ecosystem.<p>First, the Android phone basics: the …

Mobile Technology

6 truths about money that are tripping you up

<i>— John D. Rockefeller</i><p>The irony of a strong financial life is that you don't really want it. You want what a strong financial life <i>represents</i>: options.<p>the ability to fail and try again someday<br>• more time, to be spent in personally meaningful ways<br>• stronger choices for our loved ones, e.g. schools and …

When You're Tapped Before Age 30: 5 Behaviors That Burn Us Out

<i>A version of this article was originally published on</i> Forbes. Sign up for Caroline’s newsletter to get her writing sent straight to your inbox.<p>In all likelihood, you know what burnout feels like: Exhaustion, disinterest, poor performance, irritability, lack of empathy.<p>The media often claims it’s …

Tweets with replies by Heidi N Moore (@moorehn) | Twitter

Digital media advisor. Former biz editor. Co-founded+ex-EIC Ladders News. Alum @<b>WSJ</b> @<b>GuardianUS</b> @<b>Marketplace</b>. News addict, Ravenclaw, kitten …

This computer language is teaching kids to code

When Zuckerberg entered the room, many of the young students had a hard time pulling themselves away from their projects, even to gawk at one of the world's richest men. Facebook's founder instead came to them.<p>"What are you making?" he'd ask. And they would proudly say, "A game!" or whatever it …

A peacock's tail: how Darwin arrived at his theory of sexual selection

How Darwin developed the radical idea of females’ power to choose their mates despite it being at odds with his own notions of women as inferior<p>About 150 years ago, and “almost a lifetime” either side, Charles Darwin was beleaguered by the problem of the peacock’s tail. Just the sight of a feather, …

University of Chicago

Why LinkedIn Is About to Become Scary Good | Inc.com

If you are still not convinced of the power of LinkedIn for sales and marketing, listen to this announcement about the platform's game-changing new job and recruiting features.<p>"Our platform is changing. Today, 500 million members are engaging on LinkedIn at record rates," LinkedIn noted in …

Employment

7 Cheap Photo Hacks Using Common Household Items That Will Improve Your Photography (VIDEO)

All photographers love quick tips to help them improve their images and protect their gear. And if that advice involves using inexpensive household …

MailChimp Gives Away Its Marketing Automation Tools

MailChimp is giving away the goods.<p>Namely, its automated marketing email capabilities — previously only available at extra cost — are now being …

Yes, It Is YOUR Job to Make Your Husband Happy

<i>Happiness is your job, because love starts with you. Read on to understand why, from Andrea Miller for YourTango.</i><p><b>Why do so many of us buy into the myth that marriage is supposed to make us happy?</b><p>I'm glad to see how marriage has evolved. It used to be much more transactional — happening principally …

The Art of Describing a Product in One Sentence | Inc.com

As a founder, I spent countless hours refining my elevator pitch and practicing it every chance I got. I learned that "leading with the need" is an extremely effective way to position your product as solving an important problem for your customers.<p>It's a shame that most potential customers don't …

Product Management

10 Habits That Will Dramatically Improve Your Life

#1: Stay away from people who erode your quality of life.<p>In Hans Christian Andersen’s fable <i>The Red Shoes</i>, a young girl longs for a pair of pretty red shoes. She ultimately tricks the blind woman who cares for her into buying her a pair. Her love for the red shoes causes her to give them priority …

Happiness

Here are 10 little-known morning habits of mentally tough people

You don’t need to act physically tough to appear mentally strong.<p>A strong mindset is one that’s disciplined, determined and consistent. It’s a …

A former FBI agent shares 8 qualities the most resilient people share

As an FBI agent, I was assigned investigations where I had no idea how to solve them, but this was my thinking: Drop me in the middle of any squad or any situation, anywhere, anytime.<p>I will not be scared, nor will I give up. If I'm knocked down, I'll drag myself back up and keep at it until I solve …

3 Simple Ways to Sharpen Your Mental Focus

Corporate coach Chris Majer explains how a simple breathing technique can improve your daily routine.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is nothing easy about being an entrepreneur. When you own a business, all of the weight is on your shoulders. You are responsible …

Don't like your government? Just start a micronation like these 6 dudes

Ever been so fed up with your government that you decided to break away and form your own nation? A surprising number of Australians have.<p>There are …

Australia

7 TED Talks That Will Inspire You to Succeed | Inc.com

Everyone wants to succeed, but not everyone knows how to succeed.<p>There are many things that will help us go the distance, but few are as empowering and inspiring as a TED Talk.<p>Listening to a TED Talk is a great way to gain information, discover new sources of innovation, and jump-start your life …

TED Talks

40 Awesome Ways to Be an (Even) Better Leader | Inc.com

You're a good leader. You run a good organization. You have a good product and a good brand. You have good customer service. Your sales are good. You have good people on your team and a good culture. So if everything is so good, why are you unsatisfied?<p>My bet is that you have finally arrived at the …

Leadership

Bumblebees Are Dying Out Because They’re Too Fat to Mate

Scientists are working hard to slim them down.<p>Before the 1990s, the rusty-patched bumblebee could be found in 28 states throughout the Midwest and the New England region. Then, it vanished mysteriously. Within a few decades, 90 percent of rusty-patched bumblebees were gone in an ecological <i>poof .</i> …

How Constraints Force Your Brain To Be More Creative

When we have less to work with, psychologists have found that we actually begin to see the world differently.<p>For decades, the dominant view among psychologists was that constraints served as a barrier to creativity. Anybody who spends a short time working under a confining bureaucracy, dealing with …

10 Bad Habits You Must Eliminate from Your Daily Routine

You are the sum of your habits. When you allow bad habits to take over, they dramatically impede your path to success. The challenge is bad habits are insidious, creeping up on you slowly until you don't even notice the damage they're causing.<p><i>"Chains of habit are too light to be felt until they are</i> …

2 Great Ways to Move Images Between Photoshop & Lightroom for Quick & Easy Editing (VIDEO)

Nathaniel Dodson at Tutvid is one of our go-to sources for quick and easy editing tutorials, and in the instructional video below he discusses two …

Tutorials

8 Podcasts Every Marketer Should Be Listening to

Podcasts offer some super-practical tips on everything from starting a business to growing a social media campaign. Are you listening?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Podcasts have become one of the most popular content mediums, and it’s difficult to say why. The number …

7 Beginner Tips for Shooting Better Landscape Photos

When I was growing up, I spent several summers living with my father on the Isle of Skye in northern Scotland. As a teenager, I didn’t have an …

5 Steps to Designing the Perfect Bedroom for Two

Try these tips and tricks to decorate a shared space you’ll both love.<p>Moving in with your significant other is a big milestone. But let's be …

Home Decorating

10 Essential Tools to Help Retailers Nail Email Marketing

There’s a reason many retailers ask for a customer’s email during checkout: email is both effective when it comes to snagging sales and is …

Great Online Learning Platforms to Level Up Your Digital Skills

7 Online Learning Platforms to Level Up Your Digital Skills<p>Updated January 05, 2018<p>In today’s world, having up-to-date skills is crucial, whether …

Online Education